Retail Management – Store

Overview

At Evans Cycles, we don’t just sell bikes — we live and breathe cycling. Since 1921, we’ve been at the heart of the UK cycling community, helping riders of all levels get the most from their passion. As part of the Frasers Group, we’re gearing up to open a brand-new store in Maidstone and are seeking motivated, experienced retail leaders to join our team.

If you’re passionate about cycling and retail, eager to inspire a team, and ready to deliver outstanding service and sales, this is your chance to make a real impact.

• Store Manager
• Assistant Store Manager
• Cycle Technician/Supervisor Technicians

• Lead, motivate, and develop a team of cycling enthusiasts, driving sales growth and delivering exceptional customer service
• Manage store operations, including stock management, merchandising, health and safety, and financial targets
• Ensure a positive, memorable experience for every customer by sharing expert product knowledge and advice
• Maintain an attractive and well-organised store environment aligned with Evans Cycles brand standards
• Coach and train your team continuously, helping them develop skills and product knowledge
• Drive store performance through sales targets, KPI tracking, and innovative sales strategies
• Support administrative tasks, including scheduling, reporting, and cash handling

• Oversee the workshop team, ensuring high-quality repairs, servicing, and safety checks
• Lead by example with hands-on mechanical expertise and customer-focused service
• Manage workshop inventory, tools, and equipment
• Provide clear, friendly advice and support to customers on bike maintenance and upgrades
• Maintain high standards of workshop safety and operational efficiency

• Proven leadership experience in retail, preferably within cycling, sports, or outdoor sectors
• Genuine passion for cycling and a solid understanding of bikes and cycling products
• Exceptional communication, organisation, and motivational skills
• Sales-driven mindset with the ability to meet and exceed targets
• Confident, approachable, and able to foster a positive team culture
• Flexibility to work evenings, weekends, and varied shifts in line with store hours

• Be part of a passionate, cycling-focused team and help grow the UK’s favourite bike retailer
• Competitive salary plus commission-led bonuses across a wide range of products
• Access to ongoing training and development courses with national qualifications
• 40% in-store uniform discount and group-wide 20% discount across all Frasers Group brands
• Monthly Group Rewards & Recognition and the Fearless
  1000 incentive scheme
• Discounted gym membership and eligibility for the Ride-To-Work scheme

Ready to Ride with Us? If you’re driven, enthusiastic, and ready to lead the way in retail cycling, apply now. Please include a cover letter detailing which position you’re interested in and why you’d be a great fit for Evans Cycles.