Marketing Cloud Specialist

Overview

Thank you for your interest in a career  Regions, we believe associates deserve more than just a job. We believe in offering performance-driven individuals a place where they can build a career — a place to expect more opportunities. If you are focused on results, dedicated to quality, strength and integrity, and possess the drive to succeed, then we are your employer of choice.

Regions is dedicated to taking appropriate steps to safeguard and protect private and personally identifiable information you submit. The information that you submit will be collected and reviewed by associates, consultants, and vendors of Regions in order to evaluate your qualifications and experience for job opportunities and will not be used for marketing purposes, sold, or shared outside of Regions unless required by law.

Such information will be stored in accordance with regulatory requirements and in conjunction with Regions’ Retention Schedule for a minimum of three years. You may review, modify, or update your information by visiting and logging into the careers section of the system.

At Regions, the Marketing Cloud Deployment Email Administrator is responsible for developing email campaigns, customer journeys, and landing pages within the marketing cloud platform.

• Develops, tests, deploys, and maintains responsible, accessible campaigns and related assets in Salesforce Marketing Cloud (SFMC) using Content Builder, Email Studio, and Journey Builder
• Partners with Marketing Strategy leads to design, streamline, and optimize SFMC journeys
• Identifies and implements new SFMC features and data related to the platform and its applications
• Partners with Information Technology and Salesforce Customer Relationship Management (CRM) on data integration projects and troubleshooting
• Utilizes Marketing Cloud Einstein to leverage artificial intelligence (AI) driven personalization for emails
• Documents campaign processes, templates, and standard methodologies to support scalability
• Assists in finding, documenting, and discussing ongoing maintenance issues, bugs, and needed enhancements
• Ensures quality work via manual and automated checks and tools
• Provides real-time feedback on the feasibility of various design and/or business solutions

This position is exempt from timekeeping requirements under the Fair Labor Standards Act and is not eligible for overtime pay.

• Bachelor’s degree in Business, Communications, or Marketing
• Four (4) years of hands-on experience in Salesforce Marketing Cloud (e.g., Email Studio, Content Builder, Journey Builder, Automation Studio)
• Experience leveraging data extensions, contact record, and subscriber data for targeted communications
• Experience working with JIRA or other project management tools to track and release work

• Salesforce Marketing Cloud Email Specialist or Developer certification
• Experience working with Agile development methodologies

• Ability to prioritize, meet deadlines, and thrive in a fast-paced environment
• Knowledge of Americans with Disabilities (ADA) standards and guidelines
• Knowledge of API integrations between CRM and Marketing Cloud
• Knowledge of eCommerce and/or banking industry
• Proficiency in HTML, CSS, JavaScript, and responsive email coding processes
• Strong attention to detail
• Strong project management skills
• Strong quality assurance and testing skills
• Strong verbal, written communication, and organization skills

Full time

Pay ranges are job specific and are provided as a point-of-market reference for compensation decisions. Other factors which directly impact pay for individual associates include: experience, skills, knowledge, contribution, job location and, most importantly, performance in the job role. As these factors vary by individuals, pay will also vary among individual associates within the same job.

The target information listed below is based on the Metropolitan Statistical Area Market Range for where the position is located and level of the position.

Job Range Target:

Minimum:

$64,515.00 USD

Median:

$80,390.00 USD

Incentive Pay Plans:

This job is not incentive eligible.