Campaigns Marketing Manager

Location: Mexico

Job Description As a Campaigns Marketing Manager, Reuters Agency, you will plan and deliver integrated, audience-led marketing campaigns across digital channels and live experiences. You will develop campaigns across email, organic and paid social, paid search, webinars, industry events, trade shows, content marketing, and Reuters Agency web pages.

You will manage global programmes across regions and throughout the marketing funnel, from audience acquisition and lead capture through nurture, conversion, retention, and advocacy. The role requires strong campaign management, analytical, project-management, and stakeholder-management capabilities, along with the ability to coordinate concurrent initiatives across global teams.

You will work closely with global Sales, Product Marketing, Editorial, Digital, and Events teams to build, activate, and measure omnichannel campaigns that strengthen engagement, generate qualified demand, and contribute to commercial goals.

Key Responsibilities In this opportunity as a Campaigns Marketing Manager, Reuters Agency, you will:

Develop Integrated Campaigns:
Develop and execute end-to-end integrated marketing campaigns aligned with audience, brand, pipeline, and revenue objectives.

Build Multi-Channel Campaign Plans:
Create campaign plans across email, organic and paid social, paid search, webinars, content, website, and live events, ensuring consistent messaging and effective channel sequencing.

Lead Industry Event Marketing:
Lead the marketing of Reuters participation in industry events and trade shows, including audience targeting, pre-event promotion, lead capture, on-site brand activation, and post-event nurture.

Promote Reuters-Owned Events:
Plan and promote Reuters-owned events and webinars in partnership with internal stakeholders, supporting audience strategy, registration journeys, speaker and content promotion, attendee communications, and follow-up campaigns.

Develop Campaign Content:
Create campaign content and creative briefs in collaboration with subject-matter experts, Editorial, Design, and external partners to produce assets for different audiences and stages of the buyer journey.

Manage Website and Landing Page Content:
Manage campaign landing pages and relevant Reuters Agency website content. Coordinate updates, apply SEO and user-experience best practices, and improve conversion journeys.

Manage Marketing Funnel Activity:
Manage marketing activity from lead generation through nurture and retention, using segmentation, personalization, and marketing automation to increase engagement and conversion.

Measure Campaign Performance:
Measure campaign, webinar, content, website, and event performance. Analyze funnel metrics and translate results into recommendations for optimization.

Manage Campaign Delivery:
Manage campaign budgets, schedules, agencies, suppliers, and third-party partners to ensure high-quality delivery on time and within budget.

Partner with Sales Teams:
Work closely with Sales teams on audience priorities, lead follow-up, pipeline attribution, and feedback loops to improve marketing effectiveness.

Monitor Market Activity:
Monitor industry trends and competitor activity, test new approaches, and share best practices across the wider Marketing team.

Required Qualifications You're a fit for the role of Campaigns Marketing Manager, Reuters Agency, if you have the following required qualifications:5+ years of experience in campaign management or digital marketing roles, preferably within a B2B SaaS environment.

Demonstrated expertise in multi-channel digital marketing strategies and customer journey optimization.

Strong analytical skills, with the ability to derive actionable insights from data.

Proficiency in marketing automation tools, CRM systems, and analytics platforms.

A creative mindset and interest in content creation and the media industry.

Excellent project-management, stakeholder-management, and communication skills, with the ability to manage concurrent campaigns, events, and deadlines across global teams.

Full professional proficiency in written and spoken English, with the ability to communicate clearly and work effectively with stakeholders across regions, cultures, and time zones.

Bachelor's degree in Marketing, Digital Marketing, or a related field.

Please note that this is not a people management position; it is an individual contributor role.

Preferred Qualifications Advanced degree in Marketing, Digital Marketing, or a related field.

Relevant professional…