Wedding Sales Manager

Overview

The Resort Wedding Sales Manager is a full‑time, year‑round position responsible for driving wedding and social event sales at Sunday River Resort. This role combines strategic sales planning, client relationship management, and event coordination to deliver exceptional experiences that reflect the resort’s reputation as a premier mountain destination.

The ideal candidate is a dynamic sales professional with strong hospitality experience, excellent communication skills, and a passion for creating unforgettable events. The position reports to the VP of Sales and works closely with resort service, lodging, and food and beverage teams to maximize revenue and ensure client satisfaction.

• Generate and exceed revenue goals for weddings, receptions, and related group events across lodging, food & beverage, spa/golf, and other resort offerings.
• Solicit, negotiate, and book new and repeat wedding and social group business through proactive sales efforts, site tours, trade shows, and relationship building.
• Develop and manage the annual sales plan and budget for the wedding segment, including forecasting, tracking, and optimizing performance.

• Serve as the primary contact for wedding clients, from initial inquiry through event execution, ensuring seamless communication and personalized service.
• Maintain detailed records, contracts, and event histories to support repeat business and enhance future experiences.
• Work closely with the service and events teams to ensure all client expectations are met and exceeded.

• Collaborate with the Marketing Department to develop targeted campaigns and promotional packages that attract new wedding business.
• Identify market trends, competitor activity, and customer preferences to inform strategic planning.
• Represent Sunday River at wedding shows, trade events, and networking functions to expand the resort’s presence in the wedding and event market.

• Partner with the broader Sales team and resort divisions to ensure alignment with revenue goals and service standards.
• Provide support and insight to on‑site event staff and department heads to deliver cohesive, high‑quality events.
• Participate in training, cross‑department meetings, and ongoing professional development initiatives.

• 3–5 years of related sales experience in hospitality, resort, or event management.
• Proven track record of success in wedding or group event sales.
• Strong communication, negotiation, and client relationship skills.
• Bachelor’s degree in hospitality, business, or related field preferred.
• Willingness to work a flexible schedule, including weekends and evenings for events and site visits.

• Competitive salary range of $50–60k, depending on qualifications and experience, plus commissions based on wedding and event sales performance.
• Team Member Perks:
  Free ski and golf passes for self and dependents, with access to Boyne Resorts network.
• Resort discounts on dining, retail, lodging, and spa services.
• Access to affordable Team Member housing.
• Comprehensive benefits package including health insurance, 401(k) plan with match, HSA, dental, life, and vision insurance, and PTO.

• Seniority level:
  Mid‑Senior level
• Employment type:
  
  Full‑time
• Job function:
  Sales and Business Development
• Industry: Hospitality