Canadian Territory Sales Representative

The Canadian Territory Sales Representative is responsible for achieving both short-term and long-term sales objectives in alignment with Johnny's Selected Seeds' overall goals and mission. This role manages existing commercial grower accounts while identifying and developing new business opportunities throughout the assigned territory.

The position is responsible for developing and executing an approved territory sales plan, analyzing market and competitive trends, organizing customer events, and building strong relationships at all levels within grower organizations. The representative must understand market conditions, territory-specific regulations, and customer go-to-market strategies in order to recommend and implement programs that retain and grow Johnny's business.

This role also requires preparing business reviews and presentations for key customers and communicating market intelligence, customer insights, and sales performance to company leadership.

The Canadian Territory Sales Representative is responsible for achieving both short-term and long-term sales objectives in alignment with Johnny's Selected Seeds' overall goals and mission. This role manages existing commercial grower accounts while identifying and developing new business opportunities throughout the assigned territory.

The position is responsible for developing and executing an approved territory sales plan, analyzing market and competitive trends, organizing customer events, and building strong relationships at all levels within grower organizations. The representative must understand market conditions, territory-specific regulations, and customer go-to-market strategies in order to recommend and implement programs that retain and grow Johnny's business.

This role also requires preparing business reviews and presentations for key customers and communicating market intelligence, customer insights, and sales performance to company leadership.

• Develop an annual territory sales plan that includes:
• Sales goals and forecasts
• Strategic initiatives and tactics
• Budget management
• Action plans aligned with Johnny's annual objectives and long-term business strategy

• Execute the territory sales plan and manage day-to-day sales activities.
• Build and maintain strong relationships with key commercial growers by providing consultative support and identifying opportunities to grow sales.
• Prospect and develop new commercial grower accounts.
• Maintain accurate customer records and document customer interactions within Salesforce.
• Develop and cultivate relationships with industry partners, cooperators, and vendor representatives.
• Collaborate with growers, Product Managers, and Regional Product Development Representatives to:
• Support product trials within the territory.
• Identify and communicate opportunities for new products and services.
• Gather and share customer feedback and market insights.
• Participate in customer-facing webinars, educational programs, and field events.
• Attend regional trade shows, industry conferences, and customer meetings throughout the territory.

• Conduct monthly territory business reviews, including:
• Sales volume comparisons to prior year performance
• Trend analysis
• Market and customer insights
• Maintain CRM data accuracy and integrity.
• Submit weekly updates summarizing key grower interactions, market intelligence, and territory developments.

• Partner with the territory's Sales Support Specialist by providing training, guidance, and task delegation consistent with the Sales Support Specialist role.
• Regularly meet with the Sales Support Specialist and other…