Global Marketing Specialist

Global Marketing Specialist page is loaded## Global Marketing Specialist remote type:
Hybrid Working locations:
Almelo, NL:
Malvern, GBtime type:
Full time posted on:
Posted Todayjob requisition :
16818
** Job title
- Global Marketing Specialist
**** Job Type
- Full time
**** Location – Almelo – NL/ Malvern-UK
**** Role benefits - Competitive Salary + Benefits Package
**** Become part of making the impossible possible.
***
* About the role:

** As a member of the Global Marketing & Inside Sales team, the Global Marketing Specialist plays an important role to lead the development and execution of integrated marketing strategies for our key products.

This role requires a deep understanding of global market dynamics, customer segmentation and product positioning.

You will work cross-functionally with a marketing process manager, business development, product management, regional sales, field marketing and GDC, to support the segment strategy, develop and execute marketing tactics that contribute towards the full marketing funnel to achieve the overall business goals.
** What you’ll be doing:
*** Develop and execute global marketing strategies, product/portfolio campaigns, and launch programs aligned to POAPs, KPIs, ROI, and pipeline growth targets
* Build and manage the full marketing funnel (awareness, demand generation, sales enablement), driving prospects, MQLs, opportunities, and revenue growth
* Lead market, segment, customer, and competitive research to identify trends, insights, and opportunities that inform campaigns and product enhancements
* Collaborate cross-functionally and regionally (Marketing, Product, Sales, PM, Comms, GDC, Partners) to ensure consistent messaging, branding, and execution
* Manage, optimize, and analyze digital channels, campaign performance, and CRM data to improve buyer experience, effectiveness, and conversion
* Develop sales enablement tools, content, events, partner support, and thought leadership to strengthen brand presence and accelerate pipeline
* Oversee global marketing budgets (up to £125K), chair meetings, track actions, ensure delivery within budget, and maintain high execution standards
* Build deep product and technical expertise, ensure ethical compliance, explore AI-driven marketing opportunities, and maintain strong stakeholder and agency relationships
*
* About you:

*** Proven B2B marketing experience with strong strategic thinking, analytical capability, and problem-solving skills
* Results-driven and data-focused, with the ability to forecast, measure, analyze, and report on campaign performance to optimize pipeline impact
* Highly organized with excellent time management, attention to detail, and the ability to prioritize and multitask effectively within set budgets
* Proactive, adaptable, and resilient, with up-to-date knowledge of B2B marketing trends and the flexibility to navigate changing market conditions
* Strong communicator and collaborator, able to work effectively with cross-functional, international, and geographically dispersed teams
* Experienced in executing global marketing programs and coordinating closely with sales to maximize the effectiveness of campaigns and tactics (events, webinars, email)
** What’s in It for You
*** Be a part of an ambitious, fast-growing, international company with a friendly and inclusive culture
* Drive growth within a leading global organisation whose purpose is to work with our customers, to make the world a better place
* Be a key member of our team in our amazing offices, with a hybrid working model available
* Access to an onsite restaurant
* Gym discounts
* Volunteering days and much more#LI-CS2

Together we are a powerful and highly complementary combination of market leading technologies.

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** Malvern Panalytical
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