Way and User Experience specialist

The Wayfinding & User Experience Specialist is responsible for planning, designing, implementing and continuously improving way finding and user communication systems across ParkPoint-operated locations. The role ensures that customers can intuitively navigate parking facilities, valet operations and related mobility services through clear routes, effective signage, consistent bilingual communication and appropriate information at every decision point.

The position conducts regular site assessments, analyses vehicle and pedestrian movement, defines way finding strategies, determines signage requirements and locations, and ensures implementation follows ParkPoint brand, operational, accessibility and user-experience standards. The role works closely with Marketing & Communications, Design, Operations, Central Planning, Technology, suppliers, consultants, clients and other project stakeholders across Bahrain, KSA and UAE.

• Develop comprehensive way finding strategies and navigation systems for parking, valet and mobility environments.
• Conduct site assessments, user journey mapping, movement analysis and decision-point analysis before design development.
• Map the complete customer journey from property approach and entrance identification through parking or valet handover, service/payment points, pedestrian navigation, vehicle collection and exit.
• Evaluate vehicular, pedestrian, accessible and service circulation patterns and understand operational routes before finalizing way finding logic.
• Identify navigation challenges, conflict points, bottlenecks and areas of user confusion and recommend practical solutions.
• Identify what users need to know, when they need to know it and the most suitable communication method at each decision point.
• Prepare way finding master plans, annotated site plans, signage location plans, route plans and implementation strategies.
• Define the required hierarchy of directional, identification, regulatory, operational and informational communication.
• Plan way finding for entrances, exits, ramps, parking levels, parking zones, pedestrian routes, valet points, pickup/drop-off, payment/service points and other operational areas.
• Ensure way finding supports traffic flow, operational control, safety and a clear end-to-end customer journey.

• Lead the development of signage concepts, hierarchies, information systems and way finding logic.
• Define signage types, locations, messaging, dimensions, visibility requirements and design standards.
• Establish clear information hierarchy so primary, secondary and supporting messages are presented appropriately for drivers and pedestrians.
• Develop and maintain consistent bilingual Arabic/English terminology, signage language and message hierarchy across ParkPoint locations.
• Ensure correct Arabic typography, translations, right-to-left (RTL) layout conventions and bilingual information hierarchy.
• Maintain consistency in terminology, icons, arrows, typography, sign families and customer-facing messages.
• Ensure all physical customer touchpoints follow ParkPoint branding rules and visual communication principles.
• Integrate client branding requirements without compromising clarity, consistency or the ParkPoint user experience.
• Develop reusable signage standards, templates, icon systems, terminology rules and way finding principles across markets.
• Review and coordinate signage layouts, schedules, specifications, technical drawings and artwork packages.
• Coordinate with the design team, suppliers and consultants to ensure user needs, branding, site conditions and way finding requirements are reflected in the final output.
• Support environmental graphics and branded customer touchpoints where they contribute to navigation or user communication.
• Coordinate physical signage with digital or pre-arrival user communication where relevant.

• Ensure compliance with applicable local regulations, accessibility requirements, municipal standards, transport guidelines and safety requirements.
• Apply relevant KSA, Bahrain and UAE signage standards and authority requirements where applicable.
• Review projects for compliance with safety, operational and accessibility standards.
• Promote universal design principles and inclusive way finding solutions.
• Ensure accessible routes, accessible parking and related communication are clearly identified.
• Monitor updates to relevant regulations and standards and recommend changes to ParkPoint way finding…