Digital Marketing

Job Overview

We are seeking a hands‑on Digital Marketing who will own and execute the full digital marketing function, while working very closely with the Head of Marketing to ensure alignment with overall marketing strategy, brand direction, and business.

• 7–10+ years of hands‑on digital marketing experience
• Strong track record of execution as well as strategic contribution
• Deep hands‑on knowledge of paid media, social, email, and analytics
• Strong understanding of SEO, website optimization, and performance tracking
• Ability to manage budgets and report ROI clearly
• Excellent communication and collaboration skills

• Translate the overall marketing and brand strategy into clear digital plans and channel strategies
• Define digital priorities, timelines, and KPIs in alignment with business objectives
• Contribute to campaign ideation and go‑to‑market planning from a digital perspective
• Continuously review performance and recommend strategic adjustments

Plan, execute, and optimize all digital marketing activities, including but not limited to:

• Set up, manage, and optimize paid campaigns across Google, Meta, Linked In, and other relevant platforms
• Manage budgets, bidding strategies, targeting, creatives, and performance optimization
• Continuously test and refine campaigns to improve ROAS, CPA, and conversion rates

• Plan and manage social media calendars in line with brand and campaign priorities
• Publish, optimize, and monitor social content
• Track engagement, reach, and growth, and refine approach based on performance

• Plan and execute email campaigns and basic automations
• Support lead nurturing, retention, and re‑engagement initiatives
• Monitor open rates, CTRs, and conversions

• Own website and landing page updates related to campaigns and performance
• Optimize copy, structure, and conversion elements
• Ensure pages are aligned with campaign objectives and user journeys

• Implement on‑page SEO best practices in collaboration with content or tech teams
• Identify CRO opportunities based on funnel and behavior analysis

Coordinate with Product and Technology teams on specific, performance‑related needs, including:

• Website and landing page performance improvements
• Analytics, tracking, tagging, and data accuracy
• Support for major campaigns, launches, or feature rollouts

Provide clear, data‑backed recommendations to guide prioritization and implementation.

Define, track, and own digital marketing KPIs across all channels.

• Build and maintain dashboards and regular performance reports
• Translate data into actionable insights and recommendations for the Head of Marketing and relevant stakeholders
• Identify growth opportunities, risks, and areas for optimization

• Ensure all digital executions follow brand guidelines and approved messaging
• Support integrated campaigns and launches across digital touchpoints
• Coordinate approvals and alignment with the Head of Marketing

• Manage external agencies, freelancers, or platforms when required
• Brief, review, and evaluate external partners’ output
• Recommend and manage digital tools to improve efficiency and performance
• Ensure effective use of digital marketing budgets