Trade Marketing Manager - Qatar

Overview

We are looking for a motivated and detail-oriented Trade Marketing Manager to support the execution of trade marketing strategies in Bahrain and Qatar, driving brand visibility, customer engagement, and sales across retail channels.

• Assist in implementing trade marketing campaigns and in-store activities across various retail and distribution channels.
• Plan with the sales team leaflet/secondary by customer & channel.
• Coordinate the production, delivery, and placement of POS materials and ensure proper branding across outlets.
• Conduct store visits to ensure planogram compliance, visibility of promotional materials, and execution of trade activities.
• Assist in organizing and tracking promotional campaigns and in-store activations to drive footfall and conversion.
• Gather data from trade promotions and assist in preparing performance reports (e.g., ROI, sales uplift, market feedback).
• Work closely with sales, brand, and logistics teams to ensure alignment of marketing efforts with business objectives.
• Support in tracking and monitoring marketing spend vs budget for trade initiatives.
• Help collect and compile competitor and category insights from the market.
• Understanding shopper marketing events for tier 1 and tier 2 and working closely with customers.
• Assist in building up yearly forecast by channel / category.
• Managing D&A along with customers / tracking it by account with ROI / enhancing marketing support with marketing managers.
• Supporting finance team on building new VC, new SKU’s / category / working with customers accounts team on getting better ROI.

Bachelor’s degree in business administration from a reputed university; specialization in Marketing / Sales Management preferred.

• 7+ years of experience in consumer products / packaged goods sector / Frozen Products.
• Business knowledge in the Lower Gulf (Qatar – Bahrain).
• Experience in Trade Marketing / Category Management is required (4+ years).
• 3+ years of experience in KA’s – FS – Traditional Trade.
• 5+ years of experience managing P&L with different brands.
• 4+ years in GCC (Qatar & Bahrain) with different brands B2B & B2C.
• 3+ years of Key Accounts experience National Accounts / Tier 2 & Tier 3.