Content Creator, Content Writer ​/ Copywriter

Mabrook is building a new entertainment-led super app for the MENA region — bringing content, creators, services, commerce and digital experiences into one ecosystem.

We’re building big, and we’re looking for people who know how to capture attention.

We’re looking for a Content Creator who can create from scratch — not just execute a content calendar.

You should know how to take an idea, product feature or trend and turn it into content people actually stop, watch, click, share and talk about.

You need to understand hooks, clickbait-style attention techniques, storytelling, trends and short-form video without damaging the brand.

You’ll work across Tik Tok, Instagram, You Tube and other platforms to help build Mabrook’s audience from the ground up.

• Create content concepts from scratch
• Develop strong hooks, headlines and captions
• Create short-form videos, posts and social-first campaigns
• Turn Mabrook’s features into entertaining content
• Spot trends and react quickly
• Script, shoot and/or coordinate content production
• Understand what makes people stop scrolling and click
• Test different formats and improve them based on performance
• Help develop Mabrook’s social personality and voice
• Understand apps, marketplaces and super apps and translate complicated features into simple content

We care more about what you can create than your degree.

• A strong portfolio or social media profile showing your work
• Evidence of content you personally created
• Strong understanding of Tik Tok, Instagram Reels and You Tube Shorts
• Excellent understanding of hooks, retention and shareable content
• Basic video editing and production ability
• Good writing and storytelling skills
• Understanding of apps, digital products and the super-app model
• Ability to work independently and generate ideas without waiting for instructions
• Strong English;
  Arabic is a major advantage