Media Buyer

About GOamplify:

GOamplify is an innovative marketing agency in Bahrain. We help our clients reach, engage, and convert more customers to drive revenue growth through comprehensive digital marketing strategies and omnichannel digital advertising.

The Media Buyer will work as a key member of the Digital Marketing Department and is primarily responsible for planning, executing, and optimising digital advertising campaigns across multiple channels, including Meta, Tik Tok, Snap Chat, X, Linked In, and Google. This role requires a strong understanding of media planning, buying strategies, and experience in campaign management to deliver measurable results. The Media Buyer will work closely with clients to develop media plans, gain approvals, and ensure seamless execution and optimisation of campaigns.

• Media Planning and Strategy
  :
  Develop comprehensive media plans that align with client objectives and budgets. Present media plans to clients for approval and adjust strategies as needed based on feedback.

• Campaign Execution
  :
  Launch and manage digital advertising campaigns across various platforms such as Meta, Tik Tok, Snap Chat, Linked In, and Google. Ensure all campaigns are executed according to the media plan.

• Performance Monitoring and Optimisation
  :
  Continuously monitor campaign performance, analyse data, and optimise campaigns to achieve the best possible outcomes. Adjust strategies based on performance metrics to maximise ROI.

• Client Liaison
  :
  Act as a primary point of contact for clients regarding digital advertising campaigns. Ensure client satisfaction by providing regular updates, insights, and recommendations for campaign improvements.

• Technical Compliance and Tracking
  :
  Ensure all ads comply with platform policies and guidelines. Set up and manage tracking and conversion tools to monitor campaign performance accurately.

• Budget Management: Effectively manage campaign budgets to ensure optimal utilisation of allocated funds. Monitor and track spending across all campaigns, ensuring expenditures remain within approved limits. Collaborate with the accounting team to reconcile payments and address any discrepancies promptly. Provide regular updates to management on budget performance, including forecasts, spending patterns, and potential issues. Proactively identify opportunities for cost savings and reallocation to improve overall campaign ROI.

• Campaign Reporting
  :
  Compile comprehensive reports at the end of each campaign (and sometimes mid campaign or end of month), detailing performance, insights, and recommendations for future campaigns.

• Collaboration and Coordination
  :
  Work closely with the Social Media Account Managers to ensure cohesive strategies and effective campaign execution.

• Professional Expertise
  :
  Proven experience in media buying, planning, and managing digital advertising campaigns across multiple platforms.

• Technical Proficiency
  :
  Strong knowledge of Meta Ads Manager, Tik Tok Ads, Snap Chat Ads, Linked In Campaign Manager, and Google Ads. Familiarity with data analysis tools and techniques is essential.

• Analytical Skills
  :
  Demonstrated ability to analyse campaign data and provide actionable insights to optimise performance.

• Language Skills
  :
  Professional/native-level English is essential. Proficiency in Arabic is a value add.

• Communication Skills
  :
  Excellent verbal, written, and interpersonal communication skills. Ability to clearly articulate strategies, insights, and recommendations to clients and team members.

• Results-Oriented
  :
  Track record of delivering measurable results through effective media planning and campaign management.

This role demands a proactive and results-driven individual with a deep understanding of digital media buying and planning. The ideal candidate will possess strong analytical skills, a client‑centric approach, and the ability to optimise campaigns for maximum impact.