Trade Marketing Director

BUILDING THE COMMERCIAL FUTURE OF AN ARABIAN LUXURY MAISON

Al Zain Jewellery
, founded in Bahrain in 1930, is entering a defining chapter in its journey.

With nearly a century of jewellery-making heritage, a strong presence across the GCC and an expanding international footprint through prestigious luxury department stores and retail partners, the Maison is accelerating its transformation from a distinguished regional name into a globally recognised Arabian luxury jewellery Maison
.

We are now looking for a Trade Marketing Director to play a pivotal role in this journey.

This is not a traditional trade marketing position.

We are looking for a senior luxury professional who understands that trade marketing is where brand desirability meets commercial performance, someone capable of translating a Maison’s identity, collections and storytelling into exceptional market execution, stronger client engagement and measurable business growth.

• Define and lead Al Zain’s global trade marketing strategy in alignment with the Maison’s brand and commercial objectives.
• Develop differentiated strategies by market, channel, customer and business opportunity.
• Establish annual trade marketing calendars covering collections, launches, campaigns, activations and key commercial moments.
• Build clear investment priorities, budgets, KPIs and ROI expectations.

• Transform brand campaigns and collection stories into compelling market and retail experiences.
• Ensure every campaign has a clear commercial purpose without compromising luxury positioning.
• Develop market-specific activation plans designed to increase traffic, conversion, sell-through and client engagement.
• Identify opportunities to strengthen customer acquisition, retention and clienteling.

• Partner with Retail leadership to maximise the commercial impact of campaigns and launches.
• Support new boutique openings, relocations, renovations and strategic retail initiatives.
• Develop exceptional in-store marketing standards and commercial activation programmes.
• Work closely with Visual Merchandising to ensure consistency of storytelling, presentation and client experience.

• Work closely with International Business and Key Account teams to develop joint marketing and commercial plans.
• Build strategic relationships with luxury department stores, distributors and retail partners.
• Ensure international partners receive the right assets, guidelines, product stories and launch support.
• Monitor partner marketing performance and commercial return.
• Identify opportunities to elevate Al Zain’s presence within the world’s most relevant luxury retail environments.

• Lead the trade marketing strategy for new collections, High Jewellery launches and key commercial moments.
• Develop complete launch toolkits covering campaign assets, storytelling, POS, training, VM and activation.
• Align Marketing, Merchandising, Retail, Supply Chain and Production to ensure launch readiness.
• Ensure product availability, market demand and marketing investment are commercially aligned.

• Establish a rigorous measurement framework for trade marketing effectiveness.
• Monitor sales uplift, traffic, conversion, sell-through, inventory productivity and ROI.
• Analyse performance by market, channel, collection, campaign and partner.
• Identify underperforming initiatives and implement corrective action.
• Provide senior management with clear commercial insights, recommendations and forecasts.

• Act as the bridge between Brand Marketing and the commercial organisation.
• Collaborate closely with International Business,…