Assistant Marketing Manager

The Assistant Digital Marketing Manager (The Engager) will be the tactical driver of digital storytelling, omnichannel customer experience, and B2B2C tenant relations. This role bridges our macro brand strategy with localized community execution, ensuring that our high-end luxury fashion and F&B tenants are actively supported and integrated into the daily storytelling. Because this position operates within a lean "Hub and Spoke" model, it absorbs the operational execution of the department, serving as the daily face of Marassi Galleria's marketing presence, running campaigns end-to-end, directly managing the creative resources (Designer and Content Creator), and driving daily community management.

• Develop and implement state-of-the-art content pillars for all social media channels, email marketing, and in-mall digital media.
• Assist the Manager in generating the annual activity calendar of events happening in the country/target market and work on a participation plan, liaising with BTEA and other relevant government organizations; keep the plan updated for timely decision-making.
• Execute quality, unique marketing campaigns, working closely with Operations, suppliers, and CRM/LMT teams on sales and marketing campaigns, internal portals, UTM tagging, and effective reporting.
• Develop RFPs for marketing events, manage proposals and the selection process in line with company Policies & Procedures, and liaise with the line manager, Legal, and Finance to execute approved events.
• Take full responsibility for online updates, website development, CMS, and social media/digital performance to enhance results and customer experience.
• Own the social/digital media strategy, planning, and implementation with the Agency of Record (AOR), including content calendars across all platforms.
• Ensure sales leads are captured accurately in the lead management system; proactively optimize media platforms to generate qualified leads and provide periodic data/reports to the line manager for review and decision-making.
• Drive continuous improvement in customer experience through new ideas, best practice, and media/SEO/SEM optimization and re-targeting strategies.
• Actively meet with tenant marketing contacts and store managers to source localized offers, build mutual retail confidence, and identify joint co-op opportunities.