Head of Marketing
Job in
Manama, Bahrain
Listed on 2026-10-18
Listing for:
stc bahrain
Full Time
position Listed on 2026-10-18
Job specializations:
-
Marketing / Advertising / PR
Marketing Management, Digital Marketing, Marketing Communications, Marketing Strategy
Job Description & How to Apply Below
Strategy and leadership
- Set the marketing strategy and annual plan, aligned with company revenue and growth targets.
- Own the marketing budget and allocate spend across channels by CAC, payback and LTV.
- Build, hire and develop a high-performing team; manage agencies and freelancers.
- Act as the marketing voice on the leadership team and report results to the board.
- Run full-funnel acquisition across paid search, paid social, affiliates, partnerships, referral and app store.
- Own funnel metrics from first touch to activation, first transaction and retention.
- Build lifecycle and CRM programs (email, push, in-app) that lift activation, engagement and cross-sell.
- Run a disciplined test-and-learn program with clear hypotheses and attribution.
- Define positioning, messaging and brand identity that make stc pay Bahrain trusted and distinct in a crowded market.
- Lead PR, thought leadership, social and community, including launches and crisis communications.
- Oversee content and SEO that educates customers on financial topics and drives organic growth.
- Partner with Product to take new features and products to market: research, pricing input, launch plans and sales enablement.
- Develop customer insight through research, segmentation and competitive analysis.
- Ensure all campaigns meet financial promotion rules, consumer protection and data privacy requirements, working closely with Legal and Compliance.
- Put in place approval workflows so speed never comes at the cost of regulatory risk.
Experience:
- 10+ years in marketing, including 4+ years leading teams, ideally in fintech, banking, payments or another regulated consumer or B2B tech business.
- Hands-on command of performance marketing, lifecycle/CRM and marketing analytics (attribution, cohort analysis, A/B testing).
- Bachelor's degree in Marketing, Business or a related field; MBA a plus.
- Fluency in Arabic & English
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