Sales Associate

Role Purpose

The In-Store Sales Associate is responsible for delivering exceptional customer service, driving sales performance, and representing the brand values of Carter & White. The role focuses on achieving sales targets, maintaining store standards, and building long-term customer relationships.

• Welcome and engage customers in a professional, courteous, and brand-aligned manner.
• Understand customer needs and provide personalized product recommendations.
• Achieve individual and store sales targets, KPIs, and conversion goals.
• Upsell and cross-sell products while maintaining an authentic luxury experience.
• Handle customer inquiries, complaints, and after-sales service efficiently.

• Maintain strong knowledge of products, pricing, promotions, and brand storytelling.
• Communicate product features, benefits, and care instructions clearly to customers.
• Represent the brand image, values, and standards at all times.

• Process sales transactions accurately through the POS system.
• Ensure cash handling procedures are followed and discrepancies are reported immediately.
• Support opening and closing procedures as per store guidelines.
• Assist in receiving, checking, tagging, and displaying merchandise.

• Maintain high standards of store cleanliness, organization, and visual merchandising.
• Ensure products are displayed according to brand guidelines and seasonal layouts.
• Replenish stock on the shop floor and ensure correct pricing and tagging.

• Assist with stock counts, cycle counts, and inventory audits.
• Report low stock levels, damages, or discrepancies to the Store Manager.
• Ensure proper handling and storage of merchandise to prevent loss or damage.

• Work collaboratively with the Store Manager and team members to achieve store goals.
• Attend training sessions, briefings, and performance reviews.
• Follow all company policies, procedures, and operational guidelines.

• Adhere to company security, health & safety, and loss-prevention policies.
• Ensure compliance with company standards and local regulations.

• Strong communication and interpersonal skills.
• Customer-focused with a sales-driven mindset.
• Ability to work in a fast-paced retail environment.
• Attention to detail and strong organizational skills.
• Professional appearance and positive attitude.

• High school diploma or equivalent.
• Previous retail or sales experience preferred (luxury retail experience is an advantage).
• Fluency in Arabic and English; additional languages are an advantage.