Sales & Marketing Manager - detergent

• Develop and implement annual sales and business-development strategies.
• Establish monthly and annual sales targets, budgets, and forecasts.
• Identify and develop business opportunities in retail, wholesale, institutional, industrial, and private-label markets.
• Appoint and manage distributors, wholesalers, agents, and other sales partners.
• Build relationships with supermarkets, hypermarkets, cleaning companies, hotels, restaurants, hospitals, schools, and government organizations.
• Negotiate pricing, supply agreements, payment terms, promotions, and annual contracts.
• Develop sales territories, customer-visit plans, and distribution routes.
• Monitor sales revenue, profit margins, collections, credit limits, and outstanding payments.
• Explore export opportunities and establish distribution channels in regional markets.
• Coordinate with production, warehouse, logistics, quality, and finance teams to ensure product availability and timely delivery.

• Lead the creation, positioning, launch, and development of detergent and cleaning-product brands.
• Develop brand names, product concepts, packaging strategies, pricing, and market positioning.
• Coordinate the preparation and approval of labels, packaging artwork, catalogues, brochures, and promotional materials.
• Prepare and execute marketing plans for new and existing products.
• Plan promotional campaigns, trade offers, product demonstrations, sampling activities, and customer activation programs.
• Manage digital marketing activities, including social media, online advertising, and website content.
• Conduct market research to understand customer needs, pricing trends, competitor products, and market opportunities.
• Monitor brand performance and recommend improvements to products, packaging, pricing, and promotions.
• Support the development and launch of private-label products for corporate customers.
• Ensure that all marketing claims, packaging, and promotional materials comply with applicable regulations.

• Recruit, train, supervise, and evaluate sales executives, marketing staff, merchandisers, and promoters.
• Establish individual targets and performance indicators for the sales and marketing team.
• Conduct regular sales meetings and review employee performance.
• Prepare weekly and monthly reports on sales, marketing activities, customer feedback, competitor activities, collections, and business opportunities.
• Analyze sales data and market trends to support management decisions.
• Manage the approved sales and marketing budget.
• Develop sales procedures, pricing controls, discount-authorization processes, and customer-management systems.
• Coordinate the investigation and resolution of customer complaints.

• Bachelor's degree in Marketing, Business Administration, Sales, or a related discipline.
• Minimum 5 years of sales and marketing experience, preferably in detergents, cleaning products, chemicals, or FMCG.
• Proven experience in creating, launching, and developing consumer brands.
• Strong knowledge of GCC (especially Saudi and Bahrain) retail, wholesale, distributor, and institutional markets.
• Demonstrated experience in achieving sales targets and developing new markets.
• Experience managing distributors, key accounts, and sales and marketing teams.
• Good understanding of product pricing, profit margins, promotions, credit control, and market analysis.
• Experience in digital marketing and social media promotion is preferred.
• Proficiency in Microsoft Office, CRM systems, and sales-reporting tools.
• Fluency in English is required;
  Arabic is an advantage.

• Sales and marketing leadership.
• Brand creation and brand management.
• Business development and market expansion.
• Detergent and FMCG market knowledge.
• Distributor and key-account management.
• Digital and trade marketing.
• Commercial negotiation.
• Pricing and profitability management.
• Customer relationship management.
• Team leadership and performance management.
• Market research and competitor analysis.
• Strategic planning and decision-making.

Work Location:

In person