Marketing Executive

Job Title

Marketing Executive

Manchesterâ™s favourite entertainment destination has recently undergone a multi-million-pound transformation. Already larger-than-life, Printworks is home to Vue Cinemas with one of Europeâ™s largest IMAX screens, Hard Rock Café and many of your favourite restaurants, bars, clubs, health club and entertainment destinations.

Plus, it is now home to the largest digital ceiling in Europe. This show-stopping spectacular 1000m2 ceiling screen covers the entire Printworks internal streets showing extraordinary, creative content and special effects from day to night. Seeing will truly be believing! In addition, visitors to Printworks will be able to interact with the screens and compete with other guests on the giant interactive e-gaming screen.

As we enter a new chapter of the Printworks story, we are seeking an exceptional marketing professional to help us deliver the new Printworks to new audiences whilst expanding our loyal and established customer based. Youâ™ll have a fully integrated marketing background and use your knowledge to elevate customer experience whilst leveraging an industry leading supply chain to deliver our vision.

First class relationship management and communication skills will be a must as you will be working closely with our brands, site and head office teams as well as various external local stakeholders and the wider Manchester community.

The ideal candidate will be well connected within Manchester and able to raise the profile of one of the cityâ™s most exciting destinations through an effective marketing strategy. Youâ™ll be commercially aware, results driven and possess the ambition to deliver an exceptional end product.

The purpose of the role is to prepare the marketing strategy and deliver tactical execution of campaigns and events that enhance footfall, profile and/or revenue  role will deliver the marketing strategy developed alongside Cushman & Wakefieldâ™s Head of Place Activation & Enlivenment.

With an in-depth knowledge of the leisure environment, the ideal candidate will have excellent communication and presentation skills and the ability to effectively engage at all levels. Given the digital nature of our new offer, a keen interest in digital and experiential marketing will be vital.

This position will also form part of the onsite Centre Management Team and support the overall operational management of the property in the absence of the Centre Manager or Operations Manager where required.

The successful candidate would be working with a high degree of autonomy and in conjunctions with:

• Centre Management
• Brands / Tenants
• C&Wâ™s Customer Experience team
• Other third-party agencies were necessary (PR, Creative, Media, Events)
• Local stakeholders and partners

The role reports to the Printworks Centre Director with dotted line reporting to C&Wâ™s Head of Place Activation & Enlivenment.

• 5 yearsâ™ + marketing management experience, within a fast paced, customer focussed environment
• Experience across the full marketing mix including specifically, social and digital management experience, events, PR, branding
• Creative thinker
• Self-starter able to work autonomously and keep management briefed on activity
• Experience of managing significant budgets
• High level of experience of supplier and agency management
• Technologically confident and able to adapt to new systems
• Experience with Content Management systems
• Hard working and exceptionally organised
• IT literate
• Excellent verbal and written communications
• High level of attention to detail
• Ability to present to clients and colleagues at a strategic level
• Experience of leisure industry and good knowledge of current hospitality and leisure trends
• Good local knowledge of Manchester and key stakeholders
• Analytical skills

• Marketing degree / qualifications preferred
• Basic graphic design skills
• Photography skills
• Basic videography (on phone) skills
• IOSH managing safety or event management qualification

• Coordinate the preparation and implementation of an…