Territory Sales Representative

Description

Forney Industries is one of America’s longest operating family‑owned welding and metal working product companies. Forney is celebrating 93 years in business, and introduced the first publicly available arc welder in the 1940’s. With such a longstanding history, it’s safe to say that Forney Industries has been there for welders and metal workers since the beginning of the trade. Headquarters in Fort Collins, Colorado, the company now offers more than 5,000 products for the automotive, hardware, farm and ranch, and do it yourself markets.

Distributing products to all 50 states, Forney has an extensive customer network and is committed to providing the highest standard products and customer service possible.

Application Period

Open date: 12/19/2025

Close date: 01/20/2026

What we offer

Employee benefits including 401K and Profit Sharing. Medical, Dental, Vision, Life, and Pet insurance. Flex spending accounts as well as other optional plans.

Position Overview

The Territory Sales Representative is responsible for driving sales growth within an assigned territory by developing, servicing, and supporting welding/gas, and industrial distribution accounts. This role focuses on executing strategic sales initiatives, expanding market share, maintaining strong customer relationships, and effectively representing Forney Industries’ Industrial Pro product line.

Essential Duties & Responsibilities Territory Management & Sales Execution

• Achieve or exceed assigned sales quotas and performance objectives.
• Plan, organize, and execute sales activities to grow territory revenue and account penetration.
• Develop new distributor relationships and expand business with existing accounts.
• Utilize CRM tools to record, track, and manage sales opportunities, SSOs, leads, activities, and reporting requirements.

Customer Relationship Management

• Maintain and develop long‑term relationships with welding/gas and industrial distribution personnel, including decision‑makers and key influencers.
• Conduct regular account reviews to understand customer objectives, strategies, and business needs.
• Provide timely communication and coordination across customer‑related activities.

Product Demonstrations & Training

• Present and demonstrate Industrial Pro products to distributors and end users.
• Deliver product training related to welding, cutting, and grinding applications.
• Participate in joint sales calls with distributor sales teams as required.

Cross‑Functional Collaboration

• Coordinate with sales leadership, product management, and internal teams to support customer initiatives and territory needs.
• Provide market feedback regarding competition, product performance, and channel opportunities.

Industry Engagement

• Participate in regional and national trade shows, distributor events, and industry meetings.
• Maintain active visibility and physical presence within the assigned territory.

Reporting & Administrative Compliance

• Complete required documentation, including expense reports, CRM updates, sales budgets, and other reporting obligations accurately and on time.
• Manage territory expenses in accordance with company policies.

Required Qualifications Education

• Bachelor’s degree in business, marketing, engineering, or related field; or equivalent practical experience.

Experience

• Minimum of 3–5 years of industrial sales experience.
• Welding or gas industry experience is strongly preferred.
• Proven history of achieving or exceeding sales quotas.
• Experience developing and executing account strategies.

Technical Skills

• Working knowledge of welding and cutting processes and products (GMAW, GTAW, SMAW, PAC, Oxy/Fuel, grinding).
• Ability to speak technically with distributor personnel and end users.
• Proficient in Microsoft Office 365 (Outlook, Word, Excel, PowerPoint, One Note).
• Experience with CRM systems required.

Core Competencies

• Strong communication and presentation skills.
• Ability to build and maintain customer relationships.
• Strong organizational, time management, and follow‑up skills.
• Ability to interpret data, analyze performance, and make informed decisions.
• Self‑starter with the ability to work independently and remotely.

Key Performance Indicators (KPIs)

• Achievement of sales…