US Product Manager

Job Title:

US Product Manager – Lynniar & Credit Boxed

Location:

Remote JAN and FEB - Then Hybrid (UK/US hours overlap required)
Department:
Product & Partnerships

Reports to:

Commercial Director / CEO
Type:
Full-Time
Salary: £40,000 + Bonus

About Us
Mediablanket operates a suite of high-performance financial platforms across the UK and US.

In the US, we manage two core products, with the second coming online in March/April 2026:
- Lynniar US
- A lead distribution, lender-matching, and affiliate-driven CRM platform for personal finance verticals
- Credit Boxed
- A financial services and credit reporting tool that provides users with personalised guidance, product comparison, and data-driven insights

Together, these platforms create a powerful ecosystem for driving high-quality traffic, consumer value, and revenue across the US financial market.
We are now hiring a US Product Manager to take ownership of both products, grow traffic, build partner relationships, and ensure the platform delivers consistent performance.

Role Overview
The US Product Manager – Lynniar & Credit Boxed is responsible for:
- Managing the Lynniar US CRM and ensuring optimal traffic routing, partner performance, and revenue generation
- Growing Credit Boxed by driving traffic into the platform, initially via Lynniar and then via wider US affiliates
- Building and maintaining strong relationships with lenders, brokers, product partners, and affiliate networks
- Monitoring system behaviour, performance trends, and identifying opportunities for optimisation
- Working cross-functionally with development, compliance, and marketing teams to enhance both platforms
- Working with the UK team to ensure efficiencies are in place and to manage email performance

Key Responsibilities

Product Ownership – Lynniar US
- Own day-to-day performance of the Lynniar US CRM
- Oversee routing logic, lender matching, partner performance, and funnel flow
- Manage lender and affiliate integrations and technical onboarding
- Identify opportunities to improve revenue per lead, acceptance rates, and throughput
- Work with the development team to scope, prioritise, and deliver product improvements
- Ensure US compliance considerations (TILA, TCPA, data) are reflected in all workflows

Product Ownership – Credit Boxed
- Own performance and growth of Credit Boxed traffic flows
- Initially build traffic through Lynniar US, expanding into:
- Affiliate partners
- Media buyers
- Comparison partners
- Email / content channels
- Optimise the Credit Boxed journey for conversions and engagement
- Develop strategies for recurring traffic and re-engagement
- Support broader product enhancements such as:
- Personalisation
- User segmentation
- Reporting optimisation

Traffic & Affiliate Growth
- Identify US affiliates capable of delivering high-quality financial traffic
- Build and manage affiliate relationships, negotiating rates, caps, and campaign terms
- Ensure traffic quality is monitored, protected, and continuously improved
- Work with UK marketing to test new channels, creatives, and acquisition methods
- Provide detailed performance reporting via Lynniar

Client & Lender Relationship Management
- Manage relationships with US lenders and brokers across personal finance
- Conduct performance reviews and agree optimisation plans
- Resolve issues quickly to avoid revenue disruption
- Keep all partners informed of routing updates, system changes, and opportunities
- Work with compliance to ensure all partner journeys meet regulatory expectations

Data, Reporting & Revenue Optimisation
- Monitor daily reporting dashboards for anomalies, trends, and opportunities
- Analyse partner performance, route profitability, and drop-off points
- Produce weekly and monthly KPI reports
- Drive continuous improvements in:
- Revenue per lead
- Conversion rates
- Acceptance rate uplift
- Traffic quality

Cross-Functional Collaboration
- Work with Product and Development teams to deliver the roadmap
- Collaborate with Marketing to acquire traffic and strengthen conversion funnels
- Support Compliance in ensuring regulatory adherence
- Share insights with UK teams to leverage cross-market learnings

Skills & Experience Required
- Experience in US financial services, lead generation, affiliate marketing, or credit reporting
- Strong understanding of US personal loan markets and lender approval logic
- Product management or platform ownership background
- Confident managing commercial relationships and negotiations
- Analytical mindset with strong data interpretation skills
- Familiarity with CRM systems, lead routing platforms, or matching engines
- Excellent communication, problem-solving, and prioritisation ability

Desirable

- Experience with credit reporting platforms or consumer financial tools
- Knowledge of US compliance areas such as TILA, TCPA, CAN-SPAM
- Understanding of API integrations and partner technical onboarding
- Experience working across teams (development, marketing, compliance)
- Affiliate network management experience

Personal Attributes
- Proactive,…