Senior Business Development Manager; Powders - Manufacturing

Role

Senior Business Development Manager

THG Nutrition | Myprotein

Chief Operating Officer

UK - (Travel to our ICON offices 1 day a week / Omega Warrington (Powders) site).

We are seeking an ambitious and commercially driven Senior Business Development Manager to lead strategic growth initiatives across THG Nutrition, with a primary focus on expanding opportunities within Myprotein and our powder-based product portfolio. This role will be responsible for identifying and executing new business opportunities, driving revenue growth, building strategic partnerships, and developing go-to-market strategies that strengthen our leadership position within the global sports nutrition and wellness category.

The successful candidate will combine strong commercial acumen, category expertise, and relationship management skills to unlock growth across retail, distribution, partnerships, and emerging channels while supporting the continued expansion of one of the world’s leading nutrition brands.

• Identify, evaluate, and execute new commercial opportunities that drive revenue growth across THG Nutrition, with a strong emphasis on Myprotein and powder-based product categories.
• Develop and deliver strategic growth plans focused on expanding market share across domestic and international markets.
• Build and manage a robust pipeline of new business opportunities across retail, wholesale, strategic partnerships, and B2B channels.
• Lead negotiations for high-value commercial partnerships and long-term strategic agreements.

• Own commercial growth initiatives within the powder category, including protein powders, performance supplements, wellness powders, meal replacements, and adjacent nutrition products.
• Work cross-functionally with product development teams to identify category gaps, market trends, and new product opportunities.
• Analyze market dynamics, competitor activity, and emerging consumer trends to inform business development priorities.
• Support innovation strategy by identifying whitespace opportunities within sports nutrition and functional wellness categories.

• Establish and manage relationships with key strategic partners, distributors, retailers, gyms, marketplaces, and third-party commercial partners.
• Identify opportunities for co-branded partnerships and strategic collaborations that expand brand reach and customer acquisition.
• Develop partnership strategies that strengthen Myprotein’s market position globally.

• Build business cases for new opportunities, including forecasting, margin analysis, pricing strategy, and revenue projections.
• Partner closely with supply chain and operations teams to ensure commercial plans align with production capabilities and inventory planning.
• Support annual planning cycles by contributing to revenue forecasting and long-term commercial strategy.
• Monitor commercial performance against KPIs and adjust strategies based on performance data.

• Collaborate with marketing, category management, product development, finance, operations, and supply chain teams to execute growth initiatives.
• Act as a senior commercial stakeholder across major business development projects and strategic initiatives.
• Present business opportunities, commercial recommendations, and growth strategies to senior leadership teams.
• Mentor and support junior team members where required, helping build broader commercial capability across the organization.

• 7+ years experience in business development, commercial strategy, account management, or sales leadership.
• Strong experience within consumer goods, sports nutrition, health & wellness, supplements, FMCG, or e-commerce sectors.
• Demonstrated track record of delivering significant revenue growth through strategic partnerships and new business initiatives.
• Strong understanding of nutrition categories, particularly protein powders, supplements, and performance nutrition.
• Experience managing complex commercial negotiations and large strategic partnerships.
• Advanced financial and commercial acumen with experience building business cases and forecasting.