Automation Business Analyst

About Us

Our mission is to dominate the betting and gaming industry on a global scale and we need the very best Tech talent to help us achieve this.

With our proprietary platform powering everything we do, it's an exciting time to join us. We're pioneering new products and driving more advanced, creative technologies. The result? Unrivalled experiences for millions of customers worldwide.

Betfred's Technology department is driven by innovation, and you'll be at the heart of unlocking our platform's potential. So, if you want to help shape the future of betting and gaming, it's time to join us.

The Automation Business  Analyst will investigate and document business processes to promote operational efficiency across Betfred.

Working closely with Product Managers, automationdevelopersand operational stakeholders, you will help analyse and design solutions that simplify workflows, enhance productivity, and deliver measurable business value.

This role combines analytical skills with process improvement and automation insight. You will help map  as-is  and  to-be  processes, contribute to tactical delivery,andcome up withnew ideasto develop our automation function to deliver sustainable outcomes and measurable business value.

• Support business analysis across automation initiatives, helping to ensure business needs are clearly defined, traceable, and refined in collaboration with automation developers.
• Analyse current ( as-is ) processes and help design future-state ( to-be ) processes optimised for automation, scalability, and risk control.
• Translate businessobjectivesinto structured, detailed requirements, helping automation developers build efficient, effective, and compliant workflows.
• Work with automation developers throughout the build lifecycle to clarify requirements,validatelogic, and check implemented solutions meet intended outcomes.
• Support impact assessments and value analysis to helpidentifyand prioritise automation opportunities across business areas.
• Contribute to business cases and help define success metrics (ROI, time savings, error reduction, compliance improvements) to evaluate automation performance.
• Maintain documentation and traceability for automated processes, in line with governance, risk, and audit standards.
• Support workshops and stakeholder sessions toidentifyautomation potential,validate assumptions, and align expectations across business and technical teams.
• Follow and help apply best practices and frameworks for automation delivery, including standards for requirements, testing, and release readiness.
• Stay informed about emerging trends in automation, AI, and process optimisation, and share relevant insights with the team.

• Experience in business analysis within digital, technology, or product-led environments, ideally with some exposure to automation or process optimisation.
• Experience working with automation developers or RPA teams to help refine,validate, and implement automated workflows.
• Good understanding of process discovery, re-engineering, and documentation, with the ability to independently write automation-ready  to-be  process designs.
• Excellent written communication skills.
• Able to work independently and collaboratively, contributing to a wider team.

• Knowledge of UiPath.
• Understanding ofthe betting and gaming industry.
• A relevant IT qualification.

We offer a variety of competitive benefits, some of which vary depending on the role you’re recruited to. Some of what you can expect in this role includes:

A competitive rate of pay and pension contribution (£40,000-£60,000)

Generous discretionary bonus schemes, incentives and competitions

An annual leave entitlement that increases with length of service

Access to an online GP 24/7, 365 days a year for you and your immediate family.

Employee wellbeing support through our Employee Assistance Programme

Enhanced Maternity & Paternity Pay

Long Service Recognition

Access to a pay day savings scheme, financial coach and up to 40% of your earned wage ahead of payday, through Wagestream.

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