Product Manager - FTC

Job Title:

Product Manager - 12 Month FTC

Req

Job Function:
Strategy, Transformation & Business Intelligence

Posting

Start Date:

19/10/2026

Posting End Date:

Division: UK Business

Job Location:

G  Bristol - Assembly, G
-Birmingham-Three Snowhill, G
-London-BTHQ One Braham, G
-Manchester-New Bailey

Advertised Salary:
Competitive

Locations:
Birmingham, Bristol, Manchester, London

PLEASE NOTE:

THIS IS A 12 MONTH FTC OPPORTUNITY

Join BT Business Transformation and play a key role in shaping the future of customer engagement across our B2B business.

We're looking for a Product Manager to lead the roadmap for our Customer Data Platform (CDP) and Marketing Technology capabilities, ensuring we continue to deliver smarter, more personalised and more effective customer experiences. Sitting within the Customer Engagement & Decisioning team, you'll work at the intersection of marketing, commercial strategy, data, technology and transformation.

This is a highly visible role with significant influence across the business. You'll be responsible for turning business priorities into a clear and actionable product roadmap, working closely with marketing and commercial leaders to understand future requirements while partnering with technical teams to deliver the platforms, data products and capabilities that enable them.

With continued investment across customer data, marketing automation, Customer 360 and AI-enabled capabilities, this role offers the opportunity to shape how BT uses technology and data to drive customer growth and engagement.

Define and own the product roadmap for CDP and Marketing Technology capabilities. Translate commercial and marketing priorities into clear product strategies, use cases and delivery plans. Prioritise and manage a backlog of features, enhancements and requirements that deliver measurable business value. Act as the bridge between business stakeholders and technical delivery teams, ensuring a shared understanding of priorities and outcomes. Partner with marketing, commercial, data, architecture and engineering teams to shape future capability investment.

Drive the adoption of data-driven marketing capabilities including segmentation, personalisation, propensity modelling, lead scoring and audience activation. Manage dependencies across platforms including customer data, CRM, marketing automation and digital channels. Define success measures and track adoption, performance and realised business benefits. Influence senior stakeholders and provide clear product direction across multiple teams and work streams. Champion customer-centric product thinking and continuous improvement across the organisation.

Evaluate emerging technologies and capabilities, helping shape the future Mar Tech strategy and roadmap.

• Proven experience as a Product Owner or Product Manager delivering customer data, CRM, Mar Tech, digital marketing or customer engagement products.
• Understanding of marketing principles, including audience segmentation, campaign execution, customer journeys, personalisation and lead management.
• Experience working with Agile delivery teams and translating business requirements into product backlogs, user stories and prioritised outcomes.
• Experience working with cross-functional teams spanning marketing, commercial, technology, data and transformation functions.
• Commercial awareness with the ability to connect product decisions to customer and business outcomes.

• Experience working with Customer Data Platforms, Customer 360 or Master Data Management initiatives.
• Exposure to marketing automation platforms such as Marketo or similar enterprise solutions.
• Experience with Salesforce, Google Cloud Platform or comparable enterprise technologies.
• Knowledge of identity resolution, customer insight platforms and audience activation capabilities.
• Experience supporting omnichannel marketing programmes across email, SMS, web and digital channels.
• Familiarity with AI-enabled marketing technologies and customer engagement platforms.

Tailored benefits make a real difference. That’s why we offer a comprehensive range to support your growth, wellbeing, and everyday life. You can design the package to suit you and your lifestyle. Your core benefits include:

• 10% on target annual bonus
• Access to an online private GP 24/7 for you and your immediate family
• Market-leading paid carers leave with up to 2 weeks off
• Equalized maternity,…