Head of Commercial Planning

REFY now trades DTC globally and in retailers across four continents and three third party logistics sites. The commercial planning team drive the ability to trade in all these channels through sales & stock planning. The Head of Commercial Planning owns the sales forecast, the demand plan and the stock; 95%+ fulfilment as a major key results, stock targets, utilizing the Open to Buy and WSSI, product forecasts, recommended retail price alignment and promotional sign-off.

REFY now trades DTC globally and in retailers across four continents and three third party logistics sites. The commercial planning team drive the ability to trade in all these channels through sales & stock planning. The Head of Commercial Planning owns the sales forecast, the demand plan and the stock; 95%+ fulfilment as a major key results, stock targets, utilizing the Open to Buy and WSSI, product forecasts, recommended retail price alignment and promotional sign-off.

This role works with and alongside Comemrcial Accounts, Commercial Field Team, Operations, Product, Digital and Marketing. They review margin, stock and timing behind their plans, and will lead three regional commercial planning managers and their executive team.

• Own the sales forecast, quarterly and monthly reforecasts, annual commercial plan and financial year critical path, aligned with Finance and cross-functional teams.
• Own recommended retail price alignment across existing lines and new products, working with Product and Commercial teams by region.
• Oversee the promotional calendar, gift with purchase and sampling activity, ensuring dates, mechanics, depth and funding support sales, stock and margin targets.
• Support Commercial Accounts, Ecommerce and joint business planning with clear sales, stock, margin and timing recommendations that protect the P&L.

• Lead the weekly cross-functional trade meeting, turning sales, stock and margin insight into clear in-season actions.
• Trade the business in week, using sell-through by SKU, channel and region to identify risks and opportunities while there is still time to act.
• Own in-season trading decisions within signed stock targets, including stock movement, replenishment, allocation and markdown recommendations.
• Escalate material profit impacts and decisions above threshold to the Commercial & Operations Director.
• Minimise RTV and markdown through proactive cross-functional trading.

• Build and own the rolling demand forecast by SKU, channel and region.
• Measure and improve weighted forecast accuracy per SKU, including monthly reporting against agreed targets.
• Own new product launch forecasts, NPD stock and sales planning, and phasing of lines in and out ahead of launch.
• Provide the stock, margin and SKU productivity view to support retailer range, assortment and forecast alignment decisions.

• Own stock targets, WSSI, Open to Buy and the intake plan across every region and channel.
• Maintain 95%+ fulfilment across regions and channels, setting weeks cover and safety stock by SKU and deciding allocation in shortage.
• Own the accuracy of the despatch plan across three third party logistics sites, working closely with Operations.
• Balance availability with cash tied up in stock, while protecting intake margin at SKU level.
• Own stock health, including ageing, expiry, red markdown and the stock provision forecast with Finance.

• Lead and develop three regional Commercial Planning Managers and their teams, each aligned to a third party logistics site and regional commercial team.
• Build capability so the team can run their regions confidently, on time and with reduced escalation.
• Own the planning systems roadmap, including the move away from manual spreadsheets and improvement of planning data.
• Provide the Commercial & Operations Director with a clear weekly view of what is at risk, what it costs and what decision is needed.
• Coach and develop planning capability across the wider Commercial team.

• 10+ years experience in merchandising, commercial planning or demand planning within a retail, branded or consumer goods business, ideally beauty, premium consumer or a similarly stock-led environment.
• Proven ownership of stock targets, Open to Buy and…