Organic Social Lead Creator; -Camera & Tik Tok Presenter

Role Overview

Lulla Bellz is looking for a confident, commercially-minded, hair and beauty-obsessed on-camera creator to become a recognisable face of the brand across Tik Tok and Instagram.

This is not a traditional social media role
. We are not looking for someone to repost content or manage a calendar. We are looking for someone who can capture attention, build authority and drive performance through disruptive, platform-native content.

You will act a strategic organic lead, an on-camera presenter and Tik Tok Live Presenter confidently using styling and demonstrating our extensions while creating high-impact content that drives reach, engagement and revenue.

At Lulla Bellz, our mission is to inspire confidence
. As an IT-girl brand with a “you CAN sit with us” attitude, we combine best-friend energy with big-sister authority. You will embody that tone daily—creating content that makes our audience feel seen, empowered and excited to transform their look.

• Be the Face & Personality of Lulla Bellz (On-Camera Content Creation (Main Focus)
• Act as the recognisable on-camera presence of the brand
• Show up consistently across Tik Tok & Instagram
• Represent Lulla Bellz with warmth, confidence and authenticity
• Embody our values: confidence, kindness, ambition and empowerment
• Drive Disruptive, High Engagement Content on Socials

This is not a role for someone who wants to post content, tick a box and move on.

We are looking for someone obsessed with creating high-impact, high-engagement content—the kind that stops the scroll, sparks conversation and drives measurable performance.

You should be excited by the challenge of creating content that people comment on, share and save—content that helps new customers discover Lulla Bellz and converts attention into action.

• We care about reach.
• We care about engagement.
• And we care about commercial impact.

The type of content we’re looking to create includes:

• Daily, feel-good content that inspires confidence, film hair transformations, styling demos and before/afters that feel real and achievable
• Tell mini-stories through content: self-belief moments, glow-ups, confidence shifts
• Focus on how hair makes someone feel, not just how it looks
• Confidence & self-belief transformations
• Street-style interviews and reaction content
• Kindness-led moments (compliments, reassurance, uplift)
• Real-life transformations in everyday settings
• Behind-the-scenes, day-in-the-life, and reality-style brand content

The goal is to create content unique to us that audiences recognise, return to and emotionally connect with.

At Lulla Bellz, we believe the strongest ideas come from individuals who take ownership— from concept through to measurable results.

• You won’t just pitch ideas. You will bring them to life and take accountability for their performance.
• Working closely with the wider brand team, you will own the full lifecycle of your content, including:
• Developing disruptive, platform-native concepts aligned to commercial priorities
• Planning and structuring your content output around key trading moments, launches and campaigns
• Filming, editing and producing high-performing short‑form video content
• Publishing and optimising content based on real-time performance data
• Analysing results and refining future content to continuously improve reach, engagement and conversion

We are looking for someone who treats content like a growth channel—not just creative output.

Alongside your core organic content responsibilities, you will play a key role in our Tik Tok Live commerce strategy, hosting 2–3 Lives per week.

This is not an add‑on. Live is a critical revenue channel for us.

We are looking for someone who is confident using and styling our extensions in real time, able to educate, inspire and convert viewers through authentic product demonstration.

Becoming a recognisable and trusted face of Lulla Bellz is a core part of this role. Tik Tok Live gives you the platform to build that connection at scale — driving trust, authority and measurable sales impact.

• Host and present regular Tik Tok Lives, confidently demonstrating and styling Lulla…