U.S. Content Creator

Overview

Join to apply for the U.S. Content Creator role at Manchester City Football Club

Join to apply for the U.S. Content Creator role at Manchester City Football Club

Direct message the job poster from Manchester City Football Club

Location: Manchester, GB

Opening Date: 5 Sept 2025

Full Time / Part Time: Full Time

Contract Type: Permanent

Closing Date of Applications – 19 September 2025

Manchester City is an English Premier League club whose roots began in East Manchester. From its first incarnation as St Mark’s West Gorton in 1880, the club became Manchester City FC in 1894. Behind each title lies emotion, moments and memories that resonate with millions of supporters around the world. Manchester City fans are known for their commitment and togetherness, as a Club that fights to the end.

MCFC is built on a vision for sustainability, with an academy structure designed to support long-term first team success, to engagement with the communities in which we reside. Together with our passionate fans and valued network of partners, we are developing Manchester City’s future history.

We’re looking for a dynamic U.S. Content Creator to join City Studios NYC in Manchester, helping us connect with Manchester City’s growing U.S. audience through creative, engaging, and trend-led content. In this hybrid role, you’ll combine production, on-camera presenting, and real-time publishing across platforms like Instagram, Tik Tok, and You Tube. You’ll need to be as confident in front of the camera as you are behind it, with strong filming and editing skills, a deep understanding of U.S. sports culture, and the personality to be a relatable voice for our American fans.

As part of our team, you will be entitled to 26 days annual leave plus an additional day off for your birthday, private healthcare and a Simply Health cash plan, an annual discretionary bonus, plus a range of partnership and lifestyle discounts.

• Produce, shoot, edit, and publish social-first video content across platforms including Tik Tok, Instagram, and You Tube Shorts.
• Develop concepts and formats that bring City’s story to life for U.S. fans, blending football narratives with wider cultural moments.
• Ensure all content is platform-optimized and tailored to tone, trends, and timing specific to each channel.
• Act as a presenter for video content, whether interviewing players, hosting explainers, or driving reactive cultural pieces.
• Bring energy and authenticity to the role.
• Confidently collaborate with fans, creators, and talent on-camera and behind the scenes.

• Drive growth and deepen engagement among U.S. audiences through culturally attuned, scroll-stopping content.
• Engage with fans in-platform when needed, responding in real-time to trends, memes, and key cultural moments.
• Use insights and data to refine content performance and pitch new ideas.
• Work closely with editorial teams in both Manchester and New York to deliver against shared goals and campaigns.
• Help execute tentpole campaigns and social-first initiatives from ideation through to delivery.
• Adapt and reformat content from across the club to feel native for U.S. fans.

• Proven experience producing and publishing social-first video content.
• Comfortable and charismatic on-camera, with the ability to speak naturally to a fan audience. Also, experience interviewing talent or creators on-camera.
• Deep understanding of social platforms and what drives performance — particularly Tik Tok, Instagram, and You Tube Shorts.
• Good instincts for U.S. sports and entertainment culture, and how to translate it for a football audience.
• Experience collaborating with high profile athletes, creators, influencers.
• Highly organized, fast-moving, and comfortable juggling multiple priorities.
• Passion for football – with a willingness to immerse yourself in Manchester City FC.
• Bilingual (e.g. Spanish) or experience engaging diverse fanbases would be ideal.
• Familiarity with publishing tools and content scheduling platforms.

We regularly review applications and reserve the right to…