Senior Creative Strategist

Senior Creative Strategist

Function: Creative Strategy | Performance Creative | Data-Driven Optimisation
Responsibility: Lead creative strategy across a portfolio of high-growth brands, driving measurable performance improvements through data-backed creative systems and strategic
Reports to: Head of Creative
Location: Fully Remote with optional access to a London Office
Compensation: £50,000 to £60,000

We’re building something different at Launch With Us. Our focus is simple: driving real, measurable impact for brands on a high-growth journey-from £1–2M in revenue to £5M, £6M, £7M and beyond. This means having a direct influence on how the brands we represent operate, not just their ad accounts. We’re trusted by founders to shape outcomes, and success here is measured by results, not activity.

We manage over £10M in paid media across Meta and Tik Tok for brands like Lucky Saint, Fem Fuelz, Butter & Crust, Four Five, and Aromatherapy. Our approach is a strong blend of data-led media buying and creative that actually converts, and we’re now building out the team to take things to the next level. As part of one of the UK’s leading independent agency groups, we operate with speed, autonomy, and a high level of ownership.

There’s no red tap-just fast decision-making and the ability to move quickly. We’re also deeply AI-forward in how we think and operate, constantly evolving how we drive performance and efficiency for our brands. Progression here isn’t tied to time served-it’s driven by impact. If you’re delivering exceptional results, you’ll be recognised and advanced quickly. This is a place for people who want to take ownership, move fast, and play a meaningful role in scaling brands.

We're seeking an exceptional Senior Creative Strategist who can lead creative strategy across a portfolio of high-growth brands, turning performance data, consumer insight, and commercial objectives into scalable creative systems that drive measurable growth. This is a leadership role requiring both strategic excellence and commercial acumen. You'll act as the senior strategic lead for clients, influencing creative direction, mentoring junior team members, and partnering closely with founders, account leads, media buyers, editors, and designers to unlock performance at scale.

• Own creative strategy across a portfolio of key client accounts, acting as the senior strategic lead and trusted advisor.
• Define and lead creative testing frameworks, experimentation roadmaps, and strategic priorities aligned to client growth objectives.
• Conduct quarterly strategic planning sessions and creative reviews with clients and internal stakeholders.
• Translate performance data, customer insights, and market intelligence into actionable creative strategies.
• Identify opportunities to unlock growth through new creative angles, messaging strategies, offers, and positioning.

• Lead the development of performance-driven creative strategies across Meta, Tik Tok, and emerging platforms.
• Analyse creative performance data and transform insights into clear recommendations, testing plans, and optimisation opportunities.
• Oversee the ideation, scripting, briefing, and development of UGC, creator content, high-production campaigns, motion, and design assets.
• Develop scalable creative frameworks that improve efficiency while maintaining creative quality and performance.
• Ensure all creative output is strategically aligned, performance-led, and reflective of client objectives.

• Mentor and develop Creative Strategists, providing coaching, strategic guidance, and structured feedback.
• Lead editors, designers, creators, and production partners by providing clear creative direction and performance context.
• Review and elevate creative briefs before production to ensure strategic rigour and consistency.
• Raise the quality bar across all creative strategy output and champion best practices throughout the team.
• Contribute to hiring, onboarding, and developing future creative talent where required.

• Build trusted relationships with founders, senior stakeholders,…