Social Editor - Freelance

Overview

LBG Media plc is one of the world’s fastest-growing and most influential digital media companies. Our brands, including LADbible, reach over 1 billion people globally and generate more than 13.9 billion social views every month. With a following of over 520 million, we are the world’s most engaged publisher on social and shape the way Millennia ls and Gen Z consume content — across the UK, the US, and beyond.

At LADbible, we’re not just reporting the news — we’re defining culture. Our team moves fast, embraces trends, and creates content that resonates with millions of people every day.

We’re looking for a Social Editor to be at the heart of LADbible’s audience growth strategy. You’ll be responsible for distributing trending and breaking news to our global audience, ensuring our journalism reaches the right people, on the right platforms, at the right time.

You’ll work closely with journalists and editors to shape a daily publishing schedule, using editorial judgement and data insight to maximise reach and engagement across social platforms and beyond.

This is a fast-paced, social-led editorial role with real impact on brand performance.

• Stay ahead of competitors by proactively researching trending news, stories, and viral videos

• Identify and champion content that audiences will want to read, watch, or share

• Take a 360° approach to sourcing and distributing content across multiple platforms and referrers

• Collaborate with social editors, writers, and journalists to develop ideas and improve content performance

• Schedule and post content, primarily across Facebook and X (Twitter)

• Package articles by writing compelling headlines, captions, and selecting attention-grabbing thumbnails

• Monitor performance using social and audience analytics tools, optimising content to maximise reach

• Explore and adopt new methods for audience growth across search and other referrers

• Bring creativity, initiative, and fresh ideas to the team, contributing to ongoing improvements

• Work across a seven-day rota and cover live events as they happen

• At least 2 years’ experience in a newsroom, digital publisher, or newspaper environment

• Experience working for a social publisher or digital newsroom is essential

• Strong knowledge of social media platforms and Google Search

• Interest in the UK and US news agenda, including pop culture, trends, and viral stories

• Degree in Journalism, Broadcasting, Media, or equivalent experience (or strong relevant experience)

• Experience selecting content and writing headlines for a digital audience

• Understanding of trending news and how to turn it into engaging, audience-led stories

• Working knowledge of analytics tools such as Google Analytics, Trends, Chartbeat, or News Whip is desirable

• Proven ability to work collaboratively within editorial teams; mentoring experience is a plus but not required

• Strong examples of content, posts, or articles that have driven audience growth

• Strong proofreading skills and understanding of journalism law and ethics

At LADbible Group we've rolled out blended working which means the majority of departments across the business (including London, Manchester and International offices) work in the office 3 days per week.

LADbible Group is an equal opportunities employer. We are determined to create a diverse group at all levels of our company and we welcome all members of the community to apply for openings with us. As the leading social youth publisher, we have a powerful global platform to better represent our audience and enable those that do not have equal opportunities to have their voices heard.

As a business, we are committed to building a diverse and inclusive workforce, in an environment where everyone feels comfortable to be themselves.