GP Liaison Officer

Aim of the Role:

To act as the principle interface between PML & Express Diagnostics and general practice, facilitating constructive relationships, ensuring smooth referral pathways, improving communication, capturing GP feedback, and contributing to service design, system insight, and integration between service pathways. Job Profile:

The GP Liaison Officer will be responsible for building and maintaining relationships with GP practices across Greater Manchester. This role requires excellent communication and interpersonal skills, a deep understanding of healthcare services, and the ability to work independently. The ideal candidate will be proactive, organised, and passionate about improving healthcare delivery.

The role may require travel outside of the Greater Manchester region to provide ad hoc support in other territories.

• Relationship & Stakeholder Management
• Build, maintain, & deepen relationships with GP Practices, practice staff, PCNs, ICBs, clinical leads
• First point of contact for GP queries, feedback, challenges, & liaison requests.
• Represent PML/ED in GP forums, events & educational sessions.

Referral Management & Pathway Support

• Provide support, guidance & clarity to GPs regarding referral criteria, guidelines, triage protocols, triage & turnaround.
• Work with internal clinical services/departments

Local Health System Intelligence & Market Insight

• Gather intelligence on local diagnostic providers, alternative pathways, & competitor services
• Capture informal & formal feedback
• Share insights internally

Service Development & Integration

• Gather feedback
• Participate in co-design of services, improvement initiatives, or transformation programmes
• Identify gaps or inefficiencies in interface between pathways.
• Support operational & commercial teams
• Work with practices, PCNs & system partners
• Contribute local intelligence to feasibility discussions for new sites, pop-up clinics, or pathway extensions.

Monitor and analyse Data, Insights and Reporting

Internal Collaboration and Intelligence Sharing

• Provide regular updates to support planning and continuous improvement.
• Contribute to internal reporting on GP engagement themes

PML and Express Diagnostics are leading innovators in the healthcare and diagnostics industry, committed to delivering reliable solutions that enhance patient care and streamline clinical workflows. With a reputation for excellence and a forward-thinking approach, both companies empower their teams to push boundaries and set new standards in diagnostic technology. We invite talented individuals to join us on our mission to improve health outcomes and make a meaningful impact in the lives of people around the world.

Key responsibilities:

• Relationship and Stakeholder Management
• Build, maintain, and deepen relationships with GP Practices, practice staff, PCNs, ICBs, clinical leads and other primary care stakeholders.
• Act as first point of contact for GP queries, feedback, challenges, and liaison requests.
• Represent PML/ED in GP forums, stakeholder meetings, events and educational sessions.
• Referral Management and Pathway Support
• Provide support, guidance and clarity to GPs regarding referral criteria, guidelines, triage protocols, triage outcomes and turnaround times.
• Help develop, refine, and communicate referral pathways and protocols to ensure more appropriate and efficient referrals.
• Work with internal clinical services/departments to ensure timely responses and feedback loops to GPs.
• Local Health System Intelligence and Market Insight
• Develop and maintain a strong understanding of the local health system, including PCN structures, ICB priorities, referral behaviours and service interdependencies.
• Gather intelligence on local diagnostic providers, alternative pathways, and competitor services, including capacity, referral routes, turnaround times and perceived strengths or gaps.
• Capture informal and formal feedback from GP practices regarding comparator services, system pressures, and unmet needs.
• Share insights with the Commercial and Operational teams to inform service development, positioning, and local engagement strategies.
• Service Development and…