CRM Executive

Responsibilities

• Plan, build and deliver end-to-end email marketing campaigns, including HTML setup, creative assets, links, dynamic content and audience segmentation.
• Develop and manage automated and triggered email journeys designed to drive revenue, increase engagement, encourage repeat purchase, and support customer retention.
• Continuously review and optimise email performance, customer journeys and internal processes to identify opportunities for improvement and growth.
• Contribute to campaign ideation and support initiatives aligned with overall brand, marketing and commercial objectives.
• Support the development and execution of customer engagement and retention strategies beyond core email activity.
• Implement and analyse A/B testing within email campaigns to improve engagement and conversion rates.
• Produce regular performance reports, analysing campaign results against KPIs and identifying actionable insights.
• Build and manage customer segmentation to ensure targeted, relevant and effective campaign delivery.
• Support the Content team in writing copy for campaigns when needed

• Experienced with building out automation flows within ESP for triggered email delivery
• Good understanding of email HTML principles
• Experience desirable with mobile e-crm techniques like responsive template building
• Adobe creative suite and or Photoshop experience would be highly advantageous
• Highly analytical with excellent excel reporting skills
• Experience using Dotdigital is a bonus but not essential