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CRM Executive

Job in Manchester, Greater Manchester, M9, England, UK
Listing for: Better Placed Ltd - A Sunday Times Top 10 Employer!
Full Time position
Listed on 2026-02-28
Job specializations:
  • Education / Teaching
    Digital Marketing
Job Description & How to Apply Below

Responsibilities

  • Plan, build and deliver end-to-end email marketing campaigns, including HTML setup, creative assets, links, dynamic content and audience segmentation.
  • Develop and manage automated and triggered email journeys designed to drive revenue, increase engagement, encourage repeat purchase, and support customer retention.
  • Continuously review and optimise email performance, customer journeys and internal processes to identify opportunities for improvement and growth.
  • Contribute to campaign ideation and support initiatives aligned with overall brand, marketing and commercial objectives.
  • Support the development and execution of customer engagement and retention strategies beyond core email activity.
  • Implement and analyse A/B testing within email campaigns to improve engagement and conversion rates.
  • Produce regular performance reports, analysing campaign results against KPIs and identifying actionable insights.
  • Build and manage customer segmentation to ensure targeted, relevant and effective campaign delivery.
  • Support the Content team in writing copy for campaigns when needed
Key skills and experience I’m looking for:
  • Experienced with building out automation flows within ESP for triggered email delivery
  • Good understanding of email HTML principles
  • Experience desirable with mobile e-crm techniques like responsive template building
  • Adobe creative suite and or Photoshop experience would be highly advantageous
  • Highly analytical with excellent excel reporting skills
  • Experience using Dotdigital is a bonus but not essential
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