Social Media Officer

Contract Type: Permanent/Part Time

Hours: 22.5 hours per week with hybrid working

Reporting to: Marketing Manager

Salary: £27,000 - £30,000 (£16,200 - £18,000 pro rata)

Location: Manchester (with travel expected as required)

Do you live and breathe Tik Tok trends, Instagram stories, and viral content? Are you passionate about using social media to showcase creativity, culture, and student life?

Access Education Group is the UK’s largest independent training provider for 16-18s in the creative industries, which boasts 32 campuses nationwide with over 5,000 students & apprentices across Access Creative College, dBs Institute (Higher Education) & Access Sport. Backed by private equity and growing fast, we deliver Further Education, Higher Education, and Apprenticeships to over 5,000 learners annually. From Esports to Music, Games to Health & Fitness—we’re empowering the next generation of creators and innovators.

• Take ownership of our social media strategy across Tik Tok, Instagram, Linked In, You Tube, and Facebook.
• Create and schedule standout content showcasing student life, alumni success, and campus events.
• Collaborate with students, staff, and marketing teams to bring authentic stories to life.
• Manage community engagement—responding to DMs, comments, and building relationships with followers.
• Recruit and train Student Content Ambassadors to capture life on the ground.
• Report on performance using tools like Hootsuite, Later, or Hubspot.
• Stay on top of social trends and youth culture, and experiment with new formats and ideas.

• 2+ years experience managing multi-channel social media for a brand or organisation.
• A deep understanding of the major platforms—especially Tik Tok and Instagram.
• A track record of creating engaging, on-brand campaigns that drive real results.
• Excellent communication, copywriting, and visual storytelling skills.
• Confidence using analytics and insights to adapt and improve strategy.
• Familiarity with paid social (Meta, Tik Tok Ads) and scheduling/reporting tools.
• Passion for working in a student-led, youth-focused, creative environment.
• Basic skills in Adobe Creative Suite or other design tools? That’s a bonus.
• Experience in education or creative industries? Even better.

• Generous Holiday Allocation
• Wellbeing Benefits:
  Health Cash Plan, Doctorline GP Service, Employee Assistance Programme, Access to Counselling and Cycle to Work
• Staff Discounts & Benefits: access to Accolade, our benefits platform, which offers discounts at over 800 retailers!
• Paid Leave:
  Enhanced Maternity, Paternity and Sick pay.

• Shape the voice of a dynamic, creative education brand.
• Work in a collaborative and supportive marketing team.
• Get hands-on with meaningful campaigns that make a difference in students' lives.
• Enjoy flexible hybrid working, professional development opportunities, and a culture that champions innovation.

A full job description and person specification is available for download alongside our full benefits booklet.

Access Education Group is committed to safeguarding and promoting the welfare of young people and adults, and we expect all staff and volunteers to share this commitment. The post is subject to enhanced Disclosure & Barring Service (DBS) clearance.

We are committed to promoting a culture of diversity and inclusivity for all our employees and potential employees. Diversity and open expression are fundamental to creativity. We believe in the diversity of thought, as that's what helps us help our learners. We therefore welcome applications from all backgrounds.