Paid Search Manager FTC

Description

Digital Marketing is one of our biggest acquisition drivers  are looking for someone who can help scale this further by leading our in-house team and agency partnerships to success.

• Build and execute a Digital Marketing strategy, with seasonal CPA targets in place per market, per platform.
• Measure all in platform performance across;
  Meta, Tik Tok, Google and Pinterest on a weekly / monthly and quarterly basis, keeping a pulse on results that feed our business goals and strategy.
• Using comparative platforms such as GA4 and an MMM to uncover attributed performance to inform budget making decisions.
• Working with our Brand team to ensure all campaigns are on brand, adhering to platform best practice whilst copy is reflective of the campaign objective and targeting.
• Build and execute a robust testing framework to ensure campaigns structures are performing as efficiently as possible to uncover winning combinations.

• Lead our growing in-house team to success, focusing on their development and technical platform knowledge.
• Ensure external partners are engaged and performing to a high standard. Current partners include; MMM partner, platform account managers.
• Full management of all media spend, ensuring budget is on target per platform, per market.

• Working closely with our Tech team to ensure all CAPI / API / PIXEL based tracking is in place, updated and firing with accuracy.
• Working between several interfaces such as GTM and GA4 to ensure all channel activity is accounted for to uncover a holistic view of performance.
• Working with our MMM partner to review budget allocation per market, per platform.

• We are looking for a Digital Marketing expert with 5+ years’ DTC experience.
• Experienced at a high level across Meta, Google and Tik Tok ads Manager, you will live and breathe Digital Marketing.
• Up to date on key industry changes that could impact us in the future such as the latest from iOS, the loss of third party cookie data & Google Tag Gateway
• We love a team player, we are a lean team and it is essential that you have the skills and attitude to work collaboratively across all departments.
• You will be familiar with attribution modelling and platform measurement, and able to hit the ground running with the processes we already have in place.
• You can pull, interpret, and analyse platform data and have the ability to translate this insight to your colleagues where relevant.
• You’re able to think strategically about the Adanola brand as well as rolling up your sleeves to get stuck in with wider team tasks if need be.
• You have extremely strong verbal and written communication skills.
• Able to independently build and deploy a strategy that is aligned with our business goals and pillars.
• Showcase strong analytical & technical skills with the ability to troubleshoot regular platform issues.
• Innovative mindset, we want to be industry leading in our approach and are looking for an individual who encompasses this.

We’re on a mission to become the go-to destination to shop your everyday uniform and we’re looking for talented, positive people to work towards this goal. As the company continues to grow at a fast pace, it’s an exciting time to be part of the journey. So, if you’re passionate, driven, and ready to make a real impact, we’d love to hear from you!

• Business-wide bonus structure
• Regular in office wellness events
• Private Medical Insurance
• Flexible workplace (3 days a week in our Manchester office)
• 33 days holiday (inclusive of Bank Holidays)
• Day off on your Birthday
• 50% staff discount