Senior Performance Marketing Analyst

Title: Senior Performance Marketing Analyst

Location: Hybrid – Manchester 3 days on site per week, 2 days remote

Salary: From £41,510

interactive investor is an award-winning investment platform that puts its customers in control of their financial future.

We’ve been helping investors for nearly 30 years. We’ve seen market highs and lows and been resilient throughout. We’re now the UK’s number one flat-fee investment platform, with assets under administration approaching £75 billion and over 450,000 customers.

For a simple, flat monthly fee we provide a secure home for your pensions, ISAs and investments. We offer a wide choice of over 20,000 UK and international investment options, including shares, funds, trusts and ETFs.

We also bring impartial, expert content from our award-winning financial journalists, highly engaged community of investors, and daily newsletters and insights.

The Senior Performance Marketing Analyst is a highly hands‑on, performance‑focused analytical role responsible formonitoringday-to-day performance across channels,identifying issues and opportunities at a granular level, and driving continuous optimisation across Search, Social, Display, and App growth.

The role exists to improve performance week by week through rapid insight generation, structured testing, and close partnership with channel owners to ensure actions are executed and measured effectively.

The roleis responsible for running the cross-channel optimisation engine across Search, Social, Display, and App growth, with a primary focus on live performance monitoring and continuous optimisation.

Itmaintainsa single backlog of optimisation actions and tests, tracking what has been identified, agreed, implemented, and the impact delivered. The role ensures the teamoperatesin a structured, insight-led way that continuously improves performance week by week.

Working closely with channel owners, the rolemonitorslive performance daily and weekly, conducts regular audits, and performs deep-dive analysis across campaigns, audiences, creatives, placements, and landing pages. It translates this analysis into clear, prioritised, and actionable recommendations for channel teams.

The role reports to the Senior Performance Marketing Manager.

• Monitor live performance daily across Search, Social, Display, and App channels, including campaigns, audiences, creatives, placements, and landing pages

• Conduct regular platform audits toidentifyperformance issues, anomalies, and opportunities

• Perform deep-dive analysis across audience, creative, placement, device, geography, and campaign structure to understand performance drivers

• Identify and clearly articulate root causes of performance changes

• Translate analysis into clear, prioritised, and actionable recommendations for channel owners
• Escalate performance risks and emerging issuesin a timely manner

• Identify performance patterns across Search, Social, Display, and App, focusing on clear drivers of efficiency, conversion, audience response, and creative performance

• Diagnose differences in performance across channels and translate findings into clear, actionable optimisation opportunities

• Convert learnings from one channel into practical improvements in others, including audiences, creative direction, targeting, and landing pages

• Maintain a structured log of insights, actions taken, and outcomes to ensure visibility and follow-through on learnings

• Identify and propose test opportunities based on performance analysis and platform audits

• Define clear hypotheses, success metrics, and tracking requirements for all tests

• Maintaina central test backlog…