YouTube Entertainment Editor Details | BBC

This is a fixed-term attachment within the BBC Youth Audiences team, running to November 2027, to lead a new entertainment proposition for 16-34-year-olds. The post sets editorial strategy, oversees publishing and develops digital-first formats, reporting to the Executive Producer for Digital Innovation, Gaming & Creator Content. It is distinct for its focus on a You Tube channel, managing a publishing team and working with independent producers on long-form and vertical video.

Proven You Tube publishing skills and knowledge of rights and compliance will decide fit.

• Set the editorial strategy, publishing plan and creative direction for the entertainment You Tube channel
• Manage a publishing team producing long-form and vertical video with a consistent tone, look and audience experience
• Shape content and commissioning decisions using insight into 16-34 audiences and platform behaviour
• Work with BBC teams and independent producers to develop and deliver digital-first entertainment formats
• Spot emerging trends, talent and creator opportunities that appeal to younger audiences
• Use audience insights and You Tube analytics to improve content performance, scheduling and channel growth
• Act as editorial lead for the channel, ensuring compliance, securing approvals and championing younger audiences internally and externally

• Significant experience leading digital-first entertainment content, including editorial strategy, publishing and audience growth
• Experience creating, commissioning, publishing or managing content for 16+ audiences
• Experience commissioning or managing content with independent production companies

• Deep knowledge of entertainment, creator and youth culture
• Demonstrable You Tube publishing, optimisation and channel growth expertise
• Strong understanding of 16-34 audience behaviours and interests
• Strong understanding of rights, compliance and legal frameworks
• Excellent leadership, communication and stakeholder management skills

• Commitment to distinctive, culturally relevant content that reflects BBC values

• Experience working directly with digital creators, influencers or creator-led formats
• Experience launching, growing or managing a You Tube channel aimed at young adult audiences
• Experience across entertainment, factual entertainment, reality, comedy or creator-led content

• Flexible working, to be discussed at offer stage