Commercial Finance Director

Commercial Finance Director

Lead the evolution of Commercial Finance at Europe's largest holiday rentals business – driving performance, value creation and the future of finance.

As Commercial Finance Director, you will lead Commercial Finance across Awaze and play a key role in shaping how the business creates value. You will sit at the heart of the business, influencing both the day‑to‑day trading decisions that drive short‑term performance and the strategic choices that shape long‑term value creation. Reporting to the CFO and serving as a member of the Finance Leadership Team, you will partner closely with leaders across Commercial, Marketing, Supply, Product, Technology and Operations to improve decision quality, accelerate performance and strengthen long‑term shareholder value.

You will help redefine the role of finance through greater use of automation, AI and data‑led insight, moving the function from retrospective reporting towards predictive analytics, value creation and strategic influence. We are looking for a leader who is as interested in understanding the economics of our customers, homeowners, products and distribution channels as they are in understanding the numbers themselves.

Finance is undergoing significant change. Advances in automation, AI and data are creating opportunities to rethink how finance supports the business. This role will play a leading part in that journey, helping build a Commercial Finance function that spends less time producing reports and more time generating insight, challenging decisions and creating value.

• Lead Commercial Finance across Awaze, shaping business performance through insight, challenge and decision support that drives profitable growth, cash generation and long‑term value creation.
• Play a central role in day‑to‑day trading decisions, partnering with Commercial, Marketing and Supply leaders to optimise pricing, promotional activity, marketing investment, demand, revenue, profitability and cash generation.
• Partner with senior leaders across Commercial, Marketing, Supply, Product, Technology and Operations to improve decision quality, prioritisation and resource allocation.
• Shape the commercial agenda by bringing greater visibility to the drivers of revenue, profitability, cash generation and shareholder value.
• Develop a deeper understanding of customer, homeowner, destination and channel economics, helping the business make smarter growth and investment decisions.
• Lead forecasting, budgeting, trading outlooks and scenario planning, ensuring the business has a clear view of risks, opportunities and performance drivers.
• Evaluate strategic initiatives, investments and growth opportunities, providing robust financial challenge and commercial insight.
• Build and develop a high‑performing Commercial Finance team recognised for commercial insight, business partnership and continuous improvement.
• Modernise Commercial Finance through the application of automation, AI and advanced analytics, accelerating the shift from reporting to predictive insight.
• Play a key role in shaping the future finance operating model, improving how Finance supports decision‑making across Awaze.

• Think about value creation rather than simply reporting results.
• Are curious about customer behaviour, economics and profitability.
• Challenge conventional thinking and simplify complexity.
• Balance strategic thinking with operational delivery.
• Use data and insight to influence decision‑making.
• Are excited by the opportunity to modernise finance through technology, automation and AI.

• Significant leadership experience in Commercial Finance, FP&A, Strategic Finance or Finance Business Partnering.
• Strong commercial acumen with the ability to translate financial insight into meaningful business decisions.
• A deep understanding of customer, pricing, channel and unit economics.
• Experience supporting trading, investment and commercial growth initiatives.
• Excellent stakeholder management skills with the credibility to influence senior leaders across multiple functions.
• A…