Associate Director, Analytics

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit  WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit

Choreograph is WPP’s global data products and technology company. We’re on a mission to transform marketing by building the fastest, most connected data platform that bridges marketing strategy to scaled activation. We work with agencies and clients to transform the value of data by bringing together technology, data and analytics capabilities. We deliver this through the Open Media Studio, an AI-enabled media and data platform for the next era of advertising.

We’re endlessly curious. Our team of thinkers, builders, creators and problem solvers are over 1,000 strong, across 20 markets around the world.

This role will form a major part of our Analytics department. You will be responsible for leading the web analytics strategy, managing a team, and driving data‑driven insights to optimise digital performance and enhance user experience for our clients. You will oversee the implementation, maintenance, and analysis of web analytics platforms, ensuring that our Analytics team, Data Science team, and other internal teams have the clean, accurate, and accessible data required to drive our clients’ business forward.

Leveraging various web analytics platforms and potentially Google Cloud Platform (GCP), you will ensure robust data collection, transformation, and reporting from sources such as Google Analytics, Campaign Manager, Search Ads 360, and client data. This foundational data work will enable us to provide industry‑leading solutions that transform our clients' marketing and media activity.

As a Web Analytics Associate Director or Manager, you will be responsible for shaping and executing data‑driven strategies, translating complex datasets into clear, actionable insights, and fostering a culture of continuous improvement in web analytics. This is an exciting, data‑driven role for someone passionate about solving complex problems with precision and a flair for digital analytics. You will be instrumental in advancing our web analytics offering, consistently pushing our business forward with innovative ideas and enhancing the value we provide to our clients.

Reporting to the Senior Associate Director, you will act as a point of contact for multiple internal stakeholders and collaborate with other specialised teams to develop our approach and processes for key clients and internal projects.

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

• Provide leadership and supportive line management to a team of Web Analysts, fostering a high‑performing, collaborative, and innovative environment.
• Develop and execute comprehensive web analytics strategies across multiple client projects, ensuring alignment with broader business objectives and driving measurable outcomes.
• Lead internal training initiatives to upskill team members, promoting continuous learning and adherence to best practices in web analytics.
• Act as a senior mentor, identifying and nurturing longer‑term development paths for team members, including preparing Managers for Associate Director promotion.
• Foster a culture of innovation, challenging and inspiring the team to explore and implement advanced analytics solutions.
• Provide regular, constructive feedback to direct reports to support their professional growth and maximise their potential.

• Oversee the design, implementation, and continuous optimisation of advanced measurement frameworks, data models, and Key Performance Indicators (KPIs) for web analytics.
• Ensure the highest standards…