Marketing Automation - Senior Coordinator

Marketing Automation - Senior Coordinator

Location: Manchester

Company: a leading B2B and B2C company

Salary: £38k to £40k DOE

Hybrid: 2 days per week in the office

Permanent: Full time

As part of our client’s Marketing Automation team, you will act as a bridge between technical development and creative execution. You’ll be the hands‑on lead for building, testing, and deploying tactical campaigns across multiple markets. Working at the intersection of marketing and technology, you will optimise customer journeys, lead platform adoption, and help our client elevate the profile of automation within the business.

• Build, test, and deploy end‑to‑end automation journeys across email, SMS, and web forms.
• Execute Pan‑European campaigns with a focus on effective localisation and segmentation.
• Resolve complex data and platform issues across Salesforce, Sitecore, and live campaigns.
• Create responsive, modular email templates that balance brand consistency with high performance.
• Collaborate with stakeholders to define data, segmentation, and technical campaign needs.
• Leverage data insights to build targeted segments for highly personalised customer journeys.
• Partner with IT and development teams to manage requirements and drive platform enhancements.
• Upskill local European offices through clear documentation and hands‑on Strategic Salesforce Marketing Cloud (SFMC) support.
• Act as the internal consultant for digital best practices and marketing automation innovation.

• Degree or professional qualification in Digital Marketing or a related field.
• Hands‑on experience with Salesforce Marketing Cloud. Proficient in HTML, CSS, and email development best practices.

• Experience with AmpScript and a broader knowledge of CDPs.
• Familiarity with CMS tools (e.g., Sitecore) and Adobe Creative Suite (Photoshop).
• Understanding of SEO and analytics tools like Google Analytics or Search Console.
• Experience working in Agile/Scrum environments using tools like JIRA.

The higher end of the salary range is reserved for candidates with a strong track record in strategic Salesforce Marketing Cloud deployment, expert‑level technical troubleshooting, and experience leading cross‑functional digital projects across multiple markets.

Studies have shown that women and people of colour are less likely to apply to jobs unless they meet every single qualification. At We Are Adam, we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway.

You may be just the right candidate for this or other roles!

We are more than happy to discuss any reasonable adjustments that you may require.

Interested? Please apply now.

We look forward to hearing from you!