Director, Data Analyst, IT​/Tech

What you’ll do

1. Performance strategy & proposition

• Own and evolve Trunk’s performance strategy across SEO, Digital PR, Paid Media, Social, Data, Analytics and CRO.
• Ensure performance activity is tightly aligned to client business objectives, not just channel KPIs.
• Lead integrated performance planning that connects media, creative, data and technology.
• Play a key role in shaping how Trunk responds to changes in search, AI-driven discovery and platform ecosystems.

2. Commercial leadership & results

• Be accountable for the commercial health and impact of the Performance division.
• Ensure work is scoped, priced and delivered profitably in partnership with Client Services and Finance.
• Identify growth opportunities within existing clients through smarter performance strategy and integration.
• Support new business by shaping performance approaches, pricing models and pitches.
• Act as senior strategic lead on key client relationships.
• Translate complex performance data into clear insight, direction and decision-making for clients.
• Build confidence and trust by challenging when needed, and grounding recommendations in evidence and impact.
• Ensure performance reporting tells a commercial story, not just a channel story.

4. Team leadership & capability building

• Lead, develop and inspire the Performance team and wider specialists.
• Build a culture of high standards, accountability, curiosity and continuous improvement.
• Identify capability gaps and shape learning, hiring and progression plans accordingly.
• Ensure performance teams work collaboratively with Creative, Strategy and Tech, not in silos.

5. Innovation, automation & AI (practical, not hype)

• Help move AI and automation from experimentation into day-to-day performance workflows where it adds real value.
• Champion smarter systems, tooling and processes that improve efficiency, decision-making and outcomes.
• Ensure innovation is grounded in client benefit and commercial impact.
• Contribute to Trunk’s thought leadership through case studies, award entries and POVs.

Experience & expertise

• Senior leadership experience in performance or digital strategy, ideally within an agency or complex in-house environment.
• Proven track record of driving commercial growth, not just channel optimisation.
• Confident working with data, analytics and performance frameworks to guide decision-making.
• Experience leading and developing senior specialists and leadership teams.

Mindset & behaviours

• Commercially sharp, strategically minded and comfortable owning outcomes.
• Naturally collaborative, able to bridge creative, performance and technology.
• Curious about how marketing is changing but grounded in what actually works.
• Comfortable challenging clients and internal teams in service of better results.
• Calm, credible leader who raises standards without ego.

This is a senior leadership role with real influence over:

• How Trunk defines effective marketing
• How we integrate performance, creative and technology
• How we stay commercially sharp as platforms, AI and visibility models evolve

You won’t just be running channels; you’ll be shaping how performance means something.

Alongside a competitive salary, you will receive:

• An additional day of holiday for each year of service, up to a total of 5 extra days.
• The option to buy an extra week’s holiday per year.
• 0.5-day life balance day each month to do whatever you want (excludes December)
• Early finish on a Friday.
• Private health insurance which covers pre-existing conditions, cancer care and gives cashback for routine optical and dental treatments.
• Life assurance.
• Enhanced maternity and paternity pay.
• A £1,000 payment for referring a new hire.

• Hybrid working and flexibility.
• Access to a personal trainer/nutritionist.
• Free fruit and breakfast in the Manchester office.
• Mental health support and access to professional therapists through ‘Spill’.
• Peer feedback and performance reviews tailored personal development plans and objectives.
• Access to industry-accredited professional qualifications through our IPA membership.
• Employee voice, we consult our people on matters affecting them and encourage participation in agency surveys, our…