Senior Data Analyst; Product​/Analytics

About Us

You've probably heard of Autotrader, but do you know what we're all about?

We're the most trusted, most visited automotive marketplace in the UK. A heritage brand and a tech innovator. We bring together vehicle buyers and sellers to give them real choices. Cars may be what we're best known for but we’re also the place for pretty much everything else on wheels, from e-bikes to caravans.

In the automotive world, change is a constant, that’s why we take our job of untangling the complex car-buying journey very seriously.

At our core, we’re all about people. We go our own way while embracing diversity and celebrating our differences. We dedicate ourselves to the idea that we work better together.

Autotrader is a beautiful, surprising and vibrant place to work. We might not be for everyone, but we could be perfect for you.

As a Senior Data Analyst (Product Analytics) you will have the opportunity to support building out our Consumer Growth Analytics function. You will be the authority on how the Autotrader platform is working for our users. You will work closely and seamlessly with senior stakeholders, challenging and influencing decisions through data-informed recommendations, particularly when evaluating product changes and identifying new opportunities for improvement.

You'll have the autonomy to influence and have your voice and data be heard.

You’ll play a pivotal role in shaping and advancing our Product Analytics capability. A key part of your role will be to understand and communicate movements in audience metrics across our marketplace, while establishing clear governance around them. You’ll be responsible for unifying strategic and tactical perspectives to generate evidence-backed insights across our product portfolio, as well as providing consultancy to individual product teams.

As a valued member of our analytics community, you’ll play a key role in embedding Growth and Product Analytics principles, fostering a culture of data-driven thinking and knowledge sharing across the discipline. You’ll drive this through impactful initiatives such as training, workshops, and the development of robust frameworks that enable consistent and scalable analytics practices.

You might believe that a passion for cars is a requirement, but guess what? It’s not! At Autotrader, you’re welcome just as you are.

• Deep expertise in digital ecosystems, with the ability to go beyond analytics tools (e.g., Google Analytics, Adobe Analytics) to understand the complexities of cross-platform tracking and consumer behaviour across channels.
• Skilled at simplifying and articulating these complexities into clear, actionable insights and easy-to-digest outputs for diverse audiences.
• Proven experience in experimentation, whether through execution or enablement, driving data-informed decision-making.
• Experience delivering structured programs of work across teams and disciplines
• Experience/working knowledge of Media Mix Modelling (MMM)
• Robust understanding of marketing influence on product performance, and the measurement frameworks used to assess impact
• Competitor benchmarking experience, applying insights to inform strategic decisions.
• Proficiency in SQL, Python, or R, coupled with knowledge of ETL processes and foundational data engineering principles.
• Working knowledge of comparative statistics (eg. Bayesian, Frequentist) and predictive analytics is highly beneficial

During our application process, you will be asked three questions to help us learn more about you and how you align with our values. These will be used as part of our selection criteria, to determine if we progress your application further.

We’re offering a salary of £50,000 – £70,000, plus an additional 10% of your salary awarded to you in shares each year. These awarded shares will become yours in yearly instalments over the next three years, and you can choose to either sell them or keep them as shares.

You’ll have 28 days holiday per year, and that's in addition to bank holidays and half day closures on Christmas and New Year's Eve.

That’s not all. You'll be enrolled in our pension scheme, where our standard…