Digital Analyst

Digital Analyst

My Client is a purpose-driven Fin Tech business focused on delivering inclusive, innovative financial solutions that make a real difference to customers lives. With strong digital products, excellent customer feedback, and an ambitious growth agenda, they offer a collaborative, supportive environment where people are encouraged to be bold, authentic, and continuously develop.

As a Digital Analyst, youll be responsible for delivering digital acquisition and performance reporting across web and app channels. Combining hands‑on tracking implementation with insight‑led analysis, youll help identify opportunities to optimise digital journeys, improve conversion, and drive sustainable growth.

Youll work closely with Marketing, Product, Technology, and Commercial teams to ensure data-driven decisions sit at the heart of digital strategy.

• Own digital marketing reporting across web and app
• Track performance using GA4 and Apps Flyer
• Implement and maintain tracking via GTM
• Build automated dashboards (e.g. Power BI) and present clear insights
• Support CRO and A/B testing initiatives
• Collaborate cross-functionally to embed data-led decision making
• Monitor competitors and digital banking trends

• Strong experience with GA4, GTM, and app attribution tools
• Excellent analytical skills with the ability to turn...