Digital Marketing Specialist

Job Title:
Digital Marketing Specialist - Manchester - Excellent Company / Career Path

The ideal candidate will be responsible for driving revenue growth through digital media by designing, executing, and optimizing high-impact marketing campaigns. After campaigns have been launched, you will extract and analyze performance data across multiple channels to generate insights and continuously improve results.

• Lead and maneuver digital marketing campaigns through all areas of the project lifecycle — from strategy and planning to execution, optimization, and reporting
• Develop and execute performance-driven campaigns across paid and organic channels including Meta, Google, and other digital platforms
• Clearly understand client/business objectives and implement digital marketing strategies aligned with growth targets
• Develop engaging and conversion-focused digital content across platforms (social media, email, paid ads, landing pages, website content)
• Drive digital transformation initiatives by identifying new technologies, tools, and automation opportunities to enhance marketing performance
• Analyze campaign performance data across multiple channels and provide actionable insights to stakeholders
• Provide detailed analytical reporting and present results, recommendations, and ROI analysis to senior stakeholders
• Collaborate cross-functionally with creative, sales, and product teams to ensure cohesive messaging and execution

• Bachelor’s degree or equivalent professional experience
• Proven experience managing campaigns on Meta (Facebook & Instagram Ads Manager) and other paid media platforms
• Strong hands-on experience with SEO and SEM strategies
• Demonstrated experience in digital transformation projects or scaling digital marketing functions
• Experience developing digital content strategies and overseeing content creation
• Strong analytical skills with experience using data to drive performance improvements
• Fluency in Microsoft Office Suite (Outlook, Excel, Word, PowerPoint, etc.)
• Excellent written, verbal, and cross-functional collaboration skills