Paid Social Manager

About Dominate Next

Dominate Next is a performance marketing agency built for ambitious ecommerce brands ready to dominate their next stage of growth.

We specialise in Meta advertising and performance-led creative that reduces acquisition costs, increases returns, and turns paid social into a scalable growth engine. Every decision we make is guided by data, testing, and commercial outcomes, not vanity metrics.

Our sweet spot is six and seven-figure DTC brands, helping them scale from six figures to multi-six, from multi-six to seven figures, and from seven figures beyond.

We run campaigns across the UK, US, Australia, and Europe, including Germany, France, and Spain. Our clients are ambitious, our standards are high, and our work delivers results that compound over time.

We're selective about who we partner with. That means fewer clients, deeper relationships, and work that actually matters.

We're hiring a Paid Social Manager to own Meta ad performance across a portfolio of DTC ecommerce brands. This is a full-time, 40 hours per week position.

This is not a button-pushing role. You will be expected to think strategically, challenge assumptions, test with intent, and optimise based on real performance signals.

You'll work closely with:

• Creative Strategists (Collaborating closely to translate performance data into high-impact creative direction)
• The Founders (direct access from day one)
• Client stakeholders (founders, marketing leads, ecommerce managers)

Your core responsibility is to drive measurable performance improvements across client accounts while maintaining clarity, communication, and momentum.

• Planning, launching, and managing Meta campaigns with a clean structure and clear intent
• Managing budgets responsibly with consistent pacing to hit performance targets.
• Optimising campaigns based on performance signals/metrics
• Maintaining creative testing methodologies
• Scaling accounts from £500 per day up to £10,000+ per day during peak periods
• Working with creative strategists to improve ad performance systematically (e.g. identifying winners and creative fatigue early)
• Treating creative as a primary growth lever, not an afterthought

• Co‑leading client calls alongside creative strategists and founders
• Producing clear weekly updates on performance and clear next steps
• Presenting insights confidently on monthly strategy calls
• Connecting actions taken to results achieved
• Escalating risks early and proactively

• Monitoring core KPIs, including NCPA, MER, CVR, AOV, contribution margin, and blended store figures
• Analysing performance at campaign level and blended store level
• Identifying underperformance before it becomes a problem
  
  Making data‑led decisions, not guesses

• Maintaining clean campaign naming and structure
• Logging decisions and hypotheses clearly
• Ensuring tracking integrity across pixels, events, and attribution
• Advising clients on wider DTC strategy, including offers, pricing, and conversion opportunities

Within your first few months:

• Own your accounts confidently without needing constant oversight
• Make decisions backed by data, not assumptions
• Communicate clearly with clients so they always know what's happening and why
• Improve performance systematically through structured testing
• Spot problems early and act on them before they escape
• Collaborate effectively with creative strategists to iterate and improve ads

And the brands under your ownership:

• Are clear on what is happening in their ad accounts
• Are confident in the direction of their growth
• Like they're working with someone who genuinely cares about their business

You take ownership. When something isn't working, you fix it or flag it. You don't wait to be told, and you don't blame the algorithm.

You think commercially. You understand that a 3x ROAS can be unprofitable and a 1.5x ROAS can be wildly successful depending on the business model. You know how AOV, LTV, margin, and CAC connect, and why there are the crucial metrics for growth.

You communicate clearly. You can explain what's happening, why it matters, and what…