CRM & Automation Specialist; Pardot

Hi, we’re PEXA!

We know you’ll Google us before applying, so let’s keep this brief. PEXA revolutionised the way that property is settled in Australia, turning a paper-based process into a digital one. Our solution is a world-first, with over 500 people across Australia and an expanding international team, we’re helping 20,000+ families into their homes each week.

We’re passionate about solving problems for our customers – always striving to set the standard for how property is bought and sold. Being awarded as one of the best places to work in Australia is a recognition of our culture and commitment to innovation, customers and our community.

We’re growing fast, that is where you come in.

We believe our success in Australia is worth sharing and that our proven technology will advance how the UK buys and sells homes.

Establishing ourselves within the UK in late 2020, we are committed to collaborating with lawyers, conveyancers, lenders, government and the property industry, to set the new standard for both remortgages and buying and selling property.

This role is responsible for creating structured nurture programmes, campaign journeys and sales enablement automations that support pipeline growth and customer engagement across the UK business.

You will translate commercial objectives into scalable, automated CRM journeys — working closely with Sales and Product teams to ensure the right message reaches the right audience at the right time.

This is a hands‑on role focused on journey execution, nurture strategy and lifecycle optimisation, rather than platform architecture or heavy technical development.

• Design and build multi-step nurture journeys and lifecycle programmes in Pardot (Engagement Studio)
• Develop automated campaign journeys aligned to product launches and sales initiatives
• Create and optimise lead scoring, grading and qualification frameworks
• Build and maintain automation rules, dynamic lists and behavioural triggers
• Ensure accurate segmentation, targeting, suppression and consent management
• Align Pardot with Salesforce to support seamless lead handover and pipeline progression
• Partner with Sales to improve lead nurturing and conversion performance
• Track, analyse and optimise engagement, conversion and pipeline metrics
• Run A/B testing and continuously refine journeys based on data insights
• Maintain data hygiene, QA standards and email deliverability best practice

• Demonstratable experience in CRM, automation or lifecycle roles
• Strong hands‑on experience with Pardot (Marketing Cloud Account Engagement)
• Engagement Studio
• Automation Rules
• Dynamic Lists
• Lead Scoring & Grading
• Experience designing and building multi‑stage nurture journeys
• Strong understanding of Salesforce CRM integration
• Experience working closely with Sales teams on lead progression
• Analytical mindset with ability to optimise based on performance data
• Strong attention to detail and QA discipline
• Experience in a B2B or regulated environment
• Exposure to broader Salesforce ecosystem (Sales Cloud / Service Cloud)
• Experience building lifecycle frameworks or nurture playbooks

• Lifecycle and journey mindset
• Commercially driven and sales‑aligned
• Structured and detail‑oriented
• Confident hands‑on Pardot builder
• Data‑led optimiser
• Operates with a high degree of ownership and self‑direction, driving work forward without the need for close oversight.
• Actively proposes and implements new strategies, optimisations, and incremental initiatives to accelerate progress against Marketing OKRs.

• A Salesforce platform owner
• An integration architect
• A marketing strategy director
• A Mar Tech stack designer

£50,000 - £55,000 a year

• Annual Leave: 25 days per year (Jan-Dec), increasing to 27 days after 5 years, plus Bank Holidays (pro‑ratio for part‑time).
• Annual Leave Purchase:
  Option to purchase up to 1 working week of additional leave.
• Wellness Days: 4 paid days per year to rest and recharge (pro‑ratio for part‑time). We kindly ask you take 1 per quarter.
• Paid Volunteer Day: 1 paid day per year to volunteer at a charity of…