Web Analytics Lead

Here at N Brown, we champion inclusivity by making our customers look and feel amazing. We don't believe that age, size, shape or background should stop anyone from feeling confident, stylish and happy with the way they look and feel. With our industry leading expertise in creating fashion that fits, we've been proudly breaking down these barriers for over 150 years.

We help our customers to express themselves with stylish products, helpful services and flexible finance. Now, we're moving forward together, embracing innovation and new technology, to continue to delight our customers.

Working here you'll explore everything the world of digital retail has to offer - asking questions, trying new things and chasing new opportunities. Combine this curiosity with the freedom to make your own decisions, take charge of projects and work flexibly, and you've got the perfect place to show your skills and learn new ones. It's fast and furious here at times, but this just means something new and exciting is always on the way.

So, if you collaborate, think on your feet, embrace innovation and love rising to a challenge, your work with us will have a serious impact on the business, your career and our customers' lives. We are proud to be N Brown.

As an Web Analytics Lead, you will play a pivotal role in driving data‑driven decision‑making across the business. You will work closely with C suite and senior stakeholders to deliver impactful insights that inform operational and strategic decisions. With a focus on delivery of insights, website trends, line management, and advancing the team's technical expertise, this role will also provide you with the opportunity to make a real impact on the business's growth.

• Deliver comprehensive exploratory data analysis, surfacing key insights and presenting them through engaging visualisations, validated against available data and industry knowledge
• Use advanced analytics to generate hypotheses that support operational and transformational activities.
• Play an integral role in team objective definition, whilst managing day to day workload across direct reports
• Build strong relationships with stakeholders across the C suite and Senior Leadership Team, establishing trust and influence within the organization.
• Lead and develop a high‑performing team of Level 1 and Level 2 Data Analysts ensuring their delivery of actionable insights in a timely and accurate manner through the squads to which they are deployed
• Lead in the advancement the team's coding and analytical approach standards, providing guidance on best practices while ensuring the quality and timeliness of deliverables.

• Proven experience in delivering analytics‑driven business change, with a strong action‑oriented and collaborative mindset.
• Solid understanding of web analytic measurement via GA4 and Big Query
• Expertise in using data analytics to influence decision‑making in key business areas such as Marketing, Customer Experience, UX, Merchandising, Product and more.
• Understanding of e‑commerce, digital channels and understanding of digital attribution methods
• Experience working within marketing, with domain knowledge of Digital Marketing (PPC,SEO, etc), Broadcast Media, or CRM
• In‑depth understanding of analytics methods and statistical techniques, staying up‑to‑date with industry trends and best practices
• Experience in embedding data‑driven culture, promoting test‑and‑learn strategies, and enabling self‑serve analytics solutions.
• Line management experience

• Advanced SQL skills for querying and manipulating large datasets.
• Expertise in Power BI or similar data visualisation tools for delivering insightful dashboards and reports.
• Knowledge or experience of designing tests and methodologies to track impact of business change
• Experience with Google Cloud Platform;
  Big Query, & GA4

• Excellent communication skills, with the ability to clearly present complex analytical findings to both technical and non‑technical stakeholders.
• Strong leadership capabilities, including mentoring and line management experience.
• Ability to build and…