Junior Digital Marketing Specialist

Requirements

• Proven experience in a CRM management role, ideally within gaming or a fast‑paced digital environment
• 1–3 years of experience in digital marketing, ideally within games or entertainment
• Hands‑on experience with a CRM or email marketing platform (e.g. Braze, Klaviyo, Mailchimp, or similar)
• Some exposure to paid digital channels (Meta, Google, Tik Tok, You Tube, Reddit, or similar)
• Comfortable interpreting campaign performance data and working with analytics tools such as Google Analytics or Tableau
• Strong attention to detail and organisational skills, with the ability to manage multiple work streams simultaneously
• Excellent written and verbal communication skills, with a collaborative approach to cross‑functional working

• As Junior Digital Marketing Specialist, you'll play a key role in CIG's marketing team, primarily owning the CRM channel while also supporting on wider digital marketing activity including paid media and performance reporting
• Working closely with the Digital Marketing Manager, you'll help drive player acquisition, engagement, and retention across our PC titles
• Own the end‑to‑end delivery of CRM email campaigns from brief through to deployment and reporting, including A/B testing to optimise performance across channels and creatives
• Plan and execute retention, re‑engagement, and monetisation campaigns — spanning go‑to‑market launches, major updates, and ongoing player lifecycle activity
• Support the Digital Marketing Manager on paid media campaigns across Meta, Google, Tik Tok, You Tube, and Reddit, including asset briefing and development in collaboration with the creative team
• Track, analyse, and report on key performance metrics across CRM, paid media, and player behaviour, translating data into clear, actionable recommendations
• Collaborate cross‑functionally with the community and social teams to keep messaging aligned with player sentiment, while staying close to competitor activity and trends in the PC gaming space