In-House Social & Content Creator

Position: In-House Social & Content Creator
In-House Social & Content Creator

Manchester (required) Office Based

Brand & Marketing team

Established company

Salary - £29k pa

Applicants must be eligible to work in the UK

Aim Smarter is a community-driven technology platform for the promotional products industry. 2,300 distributor members, supplier partners, and modern merch sellers, all under one roof.

Our position in the industry is shifting. We are changing the way we tell our story, and we are looking for someone to help us tell it.

That means a deep love of storytelling, a natural fluency with how culture moves online, and the instinct to make content that actually connects, across every platform, with every audience, including the next generation entering this industry.

What this role is

This is not a social media scheduling job. It sits at the intersection of storytelling, platform strategy, community documentation, and creative execution.

The raw material is people. Members running businesses. Supplier partners building products. A network with real stories inside it that nobody is telling yet. Your job is to find those stories, shape them, and make them land differently on every platform they need to live on.

You will work closely with the brand and marketing team to figure out what to say, where to say it, and how it should feel to someone discovering the industry for the first time versus a distributor who has been in it for twenty years.

“The community is the content. The role is making that visible in a way that feels human, not produced.”

What you would actually be doing

Running and shaping Aim's social presence across Linked In, Instagram, Tik Tok, Reddit, Snapchat, and Facebook. Not just posting. Thinking about what each platform needs, what feels native versus forced, and why the same story lands differently in different spaces.

Planning and shooting original content on location, mostly handheld and iPhone-led short-form, with higher-production pieces when the moment calls for it. You will be a one-person crew: camera, audio, and lighting basics are all yours.

Attending events, supplier visits, and in-person community experiences to capture content live. Reading the room, finding the moments, and coming away with usable footage every time.

Interviewing members and brand partners on camera, including people who would normally freeze the moment a lens points ling authentic moments out of people who would otherwise give you stiff, corporate answers is a skill. We need someone who has it.

Editing for Tik Tok, Instagram Reels, You Tube Shorts, and longer-form Linked In and You Tube. Fluency in Premiere or Final Cut, plus Cap Cut for fast-turnaround work.

Using AI across the whole pipeline: ideation, scripting, edit acceleration, auto-captioning, b-roll generation. We do not see AI as a way to cut corners on quality. We see it as the reason one person can now do work that used to need three. We want someone whose taste is the bottleneck, not their editing speed.

Running day-to-day community management across platforms: replying to comments and DMs, spotting sentiment shifts, and feeding member feedback back to the wider team.

Collaborating with the brand and marketing team on platform direction, content strategy, and whatever needs building next.

Platforms – not just technically – culturally

You need to understand how these spaces actually work. Not from a playbook. From instinct and immersion.

What performs on Linked In is not what performs on Tik Tok. What resonates with a first-year seller is not what lands with someone who has run a distributorship for two decades. What feels authentic on Reddit gets destroyed if you apply the same logic to Instagram.

The platforms you need to know:
Linked In, Instagram, Tik Tok, Reddit, Snapchat, Facebook. Not all equally. But well enough to know what belongs where, and why.

What we need to see from you

A portfolio of short-form social content that has actually performed, not just looked nice. Views, engagement, growth. Show us the numbers alongside the work.

Demonstrable AI fluency. Name the tools you use day-to-day and show us what they unlock. Comfortable adopting new ones as they emerge, because this space…