Digital Performance Analyst

Digital Performance Analyst

At UNRVLD, performance measurement and digital insight are critical to everything we do. As part of our design and build capability, but also as part of our approach to continuous improvement delivery through ongoing data strategy, Experience Optimisation and AI solutions, we want to support our clients in becoming sophisticated, impactful and mature data‑driven organisations.

We’re looking for a Digital Performance Analyst to help us enable advanced, reliable digital measurement across web and app environments, making sure the data is clean, actionable and trusted — so better decisions can be made, faster.

You’ll work with smart, curious people on complex, high‑impact client challenges, with space to grow your skills, influence data strategy and shape how organisations use insight to move faster and smarter.

If you love solving complex tracking problems, communicating with client teams and stakeholders, working with modern analytics stacks including Google Analytics (GA4), Google Tag Manager (GTM), Big Query, and SQL, and turning data into meaningful insight, this role is for you.

• Configure, implement and optimise tags, triggers and variables in Google Tag Manager (web and app).
• Design tracking plans, data layers and measurement frameworks aligned to real client business outcomes.
• Troubleshoot and resolve analytics issues using debugging and validation tools to maintain data quality.
• Configure GA4 including custom events, enhanced eCommerce, dashboards and cross‑domain tracking.
• Build and optimise SQL queries in Big Query for analysis, reporting and data validation.
• Explore data to generate insight — supporting experimentation reporting, segmentation, and commercial forecasting.
• Translate technical findings into clear, actionable recommendations for non‑technical stakeholders.
• Begin working with the senior team at UNRVLD to standardise and establish our best practice, non‑negotiable approach to performance excellence.

• Strategically aligned data, measurement and insight foundations that elevate our clients’ data and insight maturity and capability.
• Ability to collaborate and distil multidisciplinary insights into a compelling data story that’s deeply connected to customer experience, needs and journeys.
• Be seen as the go‑to source of analytics and insight knowledge at UNRVLD; demystifying data whilst delivering confidence that UNRVLD output is correct, precise and impactful.
• Seamless analytics and tagging implementations using GA4 and GTM, delivering accurate, decision‑ready data. (Experience supporting digital experimentation is a bonus.)
• Powerful analytics and reporting workflows using Big Query, SQL, and Looker Studio (or similar) to uncover deeper business insights.
• Confidently equipping clients and internal teams with documentation, training materials, and clear data‑journey mapping.

• 3+ years’ hands‑on experience with Google Analytics (GA4 and UA) and Google Tag Manager (GTM).
• Strong communication and stakeholder skills – exploring analytics and data principles with clients through workshops, collaboration and definition.
• Ability to clearly explain technical concepts to non‑technical audiences.
• Data visualisation experience with Looker Studio, Power BI or Tableau.
• Strong troubleshooting and debugging skills for analytics implementations.

• Experience using SQL and Big Query for digital analytics and reporting.
• Working knowledge of JavaScript, HTML and CSS for custom tagging.
• Familiarity with privacy, consent management and data regulation (GDPR, CCPA, consent platforms such as One Trust).
• Awareness of server‑side tagging.

• Bachelor’s degree in Marketing, Computer Science, Mathematics, or a related field.
• Google Analytics or Google Tag Manager certifications (desirable).
• 3+ years’ relevant experience in digital analytics, tag management or similar roles.

This is a hybrid position, and can be based in any of our UK offices – Manchester, London, Leeds, Cardiff or Belfast.

Our commitment to diversity, equality & inclusion:

We’re an equal opportunities employer who celebrate diversity and are…