Digital Marketing Manager

Opportunity Available in Manchester & London
Role Purpose

Own and drive the acquisition engine of the business, generating high-quality inbound leads and pipeline through paid media, website performance, and data-led decision making.

This role is accountable for turning marketing investment into measurable pipeline and revenue, owning performance strategy end-to-end and holding agencies and sales team accountable to commercial outcomes.

• Strong experience in performance or acquisition marketing
• Proven ability to manage and scale paid media through agencies
• Strong analytical and reporting skills (Hub Spot or similar CRM)
• Experience with website optimisation and CRO
• Commercial mindset with clear focus on pipeline and ROI
• Strong stakeholder and agency management skills
• Experience with copy writing for both paid and website channels
• Experience reviewing leads with CRM to understand how these progress through the funnel, and working with sales team to drive and improve our follow-up and conversions

• Own the end-to-end acquisition strategy across all paid and digital channels
• Manage performance from Click ->
  Lead ->
  Opportunity ->
  Reservation not just top-of-funnel metrics
• Forecast lead volume, conversion, and pipeline contribution from marketing activity
• Continuously optimise funnel performance to improve lead quality and conversion

• Own strategy and performance across:
• Paid social
• Paid search
• Other paid acquisition channels
• Lead and manage agency partners:
• Set clear strategy, targets, and direction
• Challenge performance and drive continuous improvement
• Hold agencies accountable to pipeline and revenue outcomes (not just CPL)
• Own website performance as a core acquisition channel
• Project manage new website build and ongoing improvements
• Define and deliver CRO roadmap:
• Conversion improvements
• User journey enhancements
• Ensure the website effectively converts traffic into qualified leads

• Use Hub Spot to analyse:
• Lead quality and conversion rates
• Pipeline generated from new leads
• Build clear reporting on:
• ROI and pipeline impact
• Use insights to inform strategy, budget allocation, and optimisation

• Own understanding of channel attribution and performance
• Identify where value is created across the funnel
• Ensure accurate tracking and data flow across all platforms
• Continuously optimise based on performance data
• Define and refine what a qualified lead looks like (MQL/SQL)
• Use feedback from the sales team alongside data to improve lead quality and conversion
• Ensure marketing activity generates sales-ready opportunities