CRM Marketing Manager

CRM Marketing Manager

Working hours:

This role is available on a part-time, job-share or full-time basis.

Salary:
Depending on experience plus an excellent benefits package.

Location:

Hybrid – Swindon, Farnborough or London, 2-3 days in office, hybrid working.

Closing date for applications:
Friday 27th March 2026

We are looking for a CRM Marketing Manager to lead Zurich UK’s CRM capability across Salesforce and Marketing Cloud. The role sits at the heart of the growth agenda, reporting to the Head of Marketing.

• Create impactful campaigns using direct feedback from customers and sales teams. Core marketing activities include campaign briefing, copywriting, email creation, and campaign optimization.
• Create and execute customer engagement and acquisition strategies aligned with growth plans, acting as the link between sales and marketing.
• Work with the insight team and Zurich data to deploy broker and customer audience segments for targeted campaigns.
• Adopt a test‑and‑learn approach to campaign development, carry out A/B and multi‑variant testing, and use analytics tools for post‑campaign analysis.
• Design and continuously improve the CRM architecture across Salesforce and Marketing Cloud, developing a roadmap to test and embed AI‑enabled approaches.
• Encourage teams to unlock CRM potential and serve as a subject‑matter expert, helping to build and manage multi‑step customer journeys, trigger‑based and behavioural email sequences, and supporting cross‑sell and upsell journey design.
• Deliver and prove business impact through collaboration with business teams, measured by growth and customer KPIs (e.g., tNPS, broker survey feedback).

• Experience as a Digital Marketer, Marketing Automation Specialist or CRM Marketing Specialist.
• Experience building or re‑architecting CRM environments from basic to advanced levels.
• Experience operating within complex or regulated environments (insurance or financial services desirable).

• Experience working with Salesforce and Marketing Cloud; understanding Salesforce CRM configuration and execution of CRM journeys within Marketing Cloud (must be present).
• Strong understanding of integrations and system connectivity (must have).
• Knowledge of CRM governance and compliance data considerations (must have).
• Familiarity with AI or automation tools within the Salesforce ecosystem (desirable).

• Strong stakeholder management and communication skills.
• Ability to translate commercial objectives into CRM architecture.
• Comfortable influencing at senior and leadership levels.
• Strong problem‑solving and analytical capability.
• Ability to operate strategically while remaining hands‑on.

We offer a diverse benefits package, including:

• 12% defined non‑contributory pension scheme.
• Annual company bonus.
• Income protection.
• Life cover – four times your salary.

• 28 days holiday a year plus bank holidays.
• Option to swap UK bank holidays for days off of cultural or religious significance.
• Option to buy up to an additional 20 days or sell some holiday.
• Three days paid volunteering.
• Up to 16 weeks full pay for maternity, paternity and adoption leave.

• Private medical insurance.
• Virtual GP appointments.
• Discounted gym membership.
• Free flu jab.
• Access to wellbeing partners and support.

We are an inclusive employer, encouraging reasonable adjustments or practical support during the application process.