AI Sales Specialist - Healthcare, Local Government and Non Profit Organisations Public Sector

Overview

AWS is looking for a Principal AI Sales Specialist to lead the adoption of AI across the UK Public Sector, spanning Healthcare, Local Government, and Non‑Profit Organisations. You will help NHS bodies, councils, and mission‑driven organisations harness the power of AI to transform outcomes for citizens, patients, and communities.

This is a rare opportunity to shape the AI go‑to‑market strategy across some of the UK's most impactful institutions. You will own the commercial vision for AWS AI services across these segments, working at the intersection of enterprise sales, emerging technology, and public service transformation.

• Lead complex, high‑value AI sales engagements across the NHS, local authorities, and non‑profit organisations.
• Develop and execute the go‑to‑market strategy for AWS AI services including Amazon Bedrock, Kiro, and Quick.
• Work with senior public sector leaders to position AWS as the AI platform of choice for transforming services at scale.
• Operate with genuine autonomy to shape strategy, build pipeline, and close deals that matter.
• Drive revenue growth by managing multi‑stakeholder sales engagements from opportunity identification through to close across NHS structures, local authorities, housing associations, charities, and arms‑length bodies.
• Identify high‑value use cases in areas such as clinical decision support, citizen services, fraud detection, population health, housing management, and operational efficiency.
• Apply value‑based selling to articulate the impact of AI adoption, connecting technology to patient outcomes, citizen experience, community impact, and cost efficiency.
• Differentiate AWS AI against alternative platforms with commercially creative deal structures that work within public sector procurement constraints.
• Build and maintain a qualified pipeline, forecast accurately, and report on domain performance.
• Engage key partners—health technology ISVs, local government solution providers, systems integrators, and specialist AI companies—to accelerate adoption.
• Feed market insight to AWS product and specialist teams to influence roadmap priorities around data governance, interoperability, accessibility, and regulatory compliance.
• Collaborate with Solutions Architects and technical colleagues to deliver the right expertise for every customer engagement.

You might start the morning preparing for a strategy session with an NHS Integrated Care System, then jump to a call with a council's digital lead exploring how AI could transform citizen services. Afternoons could see you building a proof‑of‑concept proposal with a Solutions Architect for a national charity, or shaping a deal structure that navigates public sector procurement. You will regularly connect with account teams, partners, and AWS product teams—translating frontline insight into action.

Your customers range from NHS executives to local authority CDOs to charity CEOs.

You will join the AWS UK Public Sector Specialist Sales team—domain experts who combine commercial rigor with mission orientation. We value autonomy, curiosity, and impact; specialists here own their strategies and operate independently, backed by world‑class technical support.

• Experience developing detailed go‑to‑market plans.
• Experience selling AI/ML solutions.
• Experience in stakeholder management, including influencing executive‑level global leaders.
• Proven track record in enterprise or public sector technology sales, with demonstrable experience closing complex, high‑value deals.
• Strong commercial acumen—able to structure deals, navigate procurement processes, and build compelling business cases.
• Experience with value‑based and competitive selling in a technology context.
• High degree of intellectual curiosity and ability to learn and apply new technical concepts.
• Demonstrable interest in artificial intelligence.

• Experience selling into healthcare, local government, and non‑profit accounts.
• Familiarity with AWS AI services.
• Experience working in or alongside a specialist sales function.
• Understanding of the regulatory landscape for these sectors, including AI‑enabled medical devices and clinical decision support tools.

Amazon is an equal opportunity employer. We do not discriminate on the basis of protected veteran status, disability, or other legally protected status. We value diversity and encourage applicants with disabilities to request accommodations during the application and hiring process.