Technical Email Marketing Manager

Technical Email Marketing Manager

Department: Marketing

Employment Type: Full Time

Location: Manchester, UK

Reporting To: Emma Bramwell

Interact provides enterprise-grade intranet software that connects over three million employees to leading global names like Levi's, Domino’s, Teva Pharmaceuticals, and Technicolor.

Our team of customer-focused problem solvers are passionate about helping organizations to communicate better. We do this together by constantly working to improve every service and product we offer. With offices in Manchester, New York, Dubai, Tulsa, and Poland, we operate across North America, EMEA, and Australia.

We are looking for a Technical Email Marketing Manager to own the execution, performance, and strategy for our email channel. This role sits at the intersection of marketing operations and demand generation; you will be responsible for the technical health of the channel while driving the strategy for how we communicate with our database.

You will be a hands-on builder for all email campaigns, acting as the primary analyst and strategist. This requires a balance of technical configuration (ensuring data flows and deliverability) and marketing logic-proactively leveraging content to engage specific personas.

This role is perfect for a meticulous, independent, technically minded doer who is passionate about translating data insights into high-impact email strategies.

Strategy & Channel Management

• Cross-functional coordination:
  Manage the central email calendar in partnership with Integrated Campaign, Event and Product Marketing Managers. You will help them translate their goals into effective email journeys while ensuring a consistent experience for our subscribers.
• Role-Based Segmentation:
  Move our strategy from broad sends to role-specific messaging. You will own the logic for how we map our content to distinct target buyer segments.
• Proactive Content Leveraging:
  Actively audit our library of existing content (blogs, whitepapers, webinars) to fill gaps in the email calendar. You will suggest and execute ad-hoc sends based on which personas need engagement and which content is performing well.
• Performance Optimization:
  Use A/B testing and data analysis to improve engagement and pipeline contribution. Translate channel results into actionable recommendations for the broader marketing team.

Email Strategy & Performance Ownership

• Performance Monitoring & Optimization:
  Actively monitor email campaign results (opens, clicks, conversions, unsubscribes) on a daily and weekly basis, providing clear, concise reports and actionable insights to the Demand Generation team.
• Strategic Improvement:
  Proactively suggest and implement A/B tests and optimizations for email content, subject lines, send times, and audience segmentation to increase engagement, meeting bookings, and opportunity creation.
• Pipeline & Revenue Focus:
  Strategically utilize email marketing to drive pipeline growth, nurture leads, and maximize the number of qualified meetings, opportunities, and pipeline contribution from the email channel.
• Conversion Tracking & Attribution:
  Work with the rest of the demand team on attribution, to ensure we capture signals for the correct channels, and campaigns.

Campaign Execution & Operations

• Email Campaign Execution:
  Be the primary builder, tester, and launcher of all email sends and complex email nurture workflows within our Marketing Automation Platform (Hub Spot), and flows for existing contacts (Clari.)
• Database Management:
  Own the strategy for lead segmentation, list cleaning, and database health to ensure high deliverability and compliance.
• Quality Assurance:
  Conduct rigorous QA on all email assets to ensure flawless execution, accurate tracking, and a seamless user experience across all devices.
• System Integration:
  Ensure the smooth and accurate flow of email data between our marketing automation platform (Hub Spot), flow management (Clari), and our CRM (Salesforce), troubleshooting any issues that arise.
• Technical Configuration:
  Resolve deliverability issues, configuration issues, build workflows, keep the systems healthy and operational.
• Reporting:
  Analyse, and…